Factors influencing individuals' trust in online purchase through social networking sites

Nor, Khalil Md; Nazarie, Wan Nur Fazni Wan Mohamad; Yusoff, Ali Al-Ajamrosman Md

doi:10.1109/ecdc.2013.6556752

Cited by 3 publications

(3 citation statements)

References 42 publications

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“…These criteria would be expected to collect the necessary information regarding their buying decision for evaluations and comparisons. -Relevance [30], [32], [33] -Completeness [3], [30]- [34] -Currency [3], [30]- [33] -Understandability [3], [30] -Format [30]- [33] Social Commerce Constructs -Recommendation [4], [11], [34] -Rating [4], [34] People -Transaction Safety [3], [22], [34] -Reputation [3], [34] -Propensity to Trust [22], [34] III. RESULTS…”

Section: Methodsmentioning

confidence: 99%

“…In this study, experts are categorized as people who shop at least once every three months. The definition of experts is based on previously completed similar studies [3], [37]- [42]. 15 respondents took part in making a paired comparison based on the definition of experts, and this can be an excellent contribution to producing a less biased decision.…”

Section: Methodsmentioning

confidence: 99%

“…Several studies also examine the influencing criteria by concentrating on particular SNSs as the medium of social commerce. A study in [11] discovered that propensity to trust and testimonial were two factors that influence trust in the online purchase through SNSs. Results from a study conducted in Thailand, users of social commerce are more likely to trust social commerce if it provides adequate online environments that include recommendation and referrals, rating and reviews, communication, security issues and E-WoM [12].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

What Influences Customer’s Trust on Online Social Network Sites (SNSs) Sellers?

Ramli¹,

Bakar²,

Rahim³

2022

IJACSA

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Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that will improve customers' trust. This paper aims to develop a trust model of Social Network Sites (SNSs) sellers, and to assess the dimensions and criteria that affects customer's trust on Online Social Network Sites (SNSs) sellers by using Analytic Hierarchy Process (AHP) approach. The study was carried out among those who have transactions with Malaysian online SNSs sellers at least every three months. The findings have indicated the top three influencing criteria: recommendation, transaction safety, and rating. This study provides insight into the customers' thoughts about placing trust on online SNSs sellers for selling and purchasing activities.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

What Influences Customer’s Trust on Online Social Network Sites (SNSs) Sellers?

Ramli¹,

Bakar²,

Rahim³

2022

IJACSA

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show abstract

Social Networking

Benson

2015

Advances in Social Networking and Online Communities

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As the social technology matured in recent years, so did the threat landscape of the online medium. Fears about breaches of privacy and personal information security seem to dominate the list of concerns of social media users described in literature. Popular press continually reports cases of inadvertent and malicious information disclosure and breaches, cyberbullying, and stalking. Yet, social networking sites proliferated into all areas of human activity. The factor causing this phenomenon lies in the trusted nature of networks and the sense of trustworthiness of this easy-to-use technology. The formation of trust into social technology has attracted much attention, and this chapter offers an overview of the trust predictors in social settings. It continues with a retrospective into the threat landscape and the use of personalisation by social networking services to counter some of these threats. Further research directions are discussed.

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What's Yours is Mine: Trust in Collaborative Consumption

Jones¹,

Leonard²

2018

Communications of the IIMA

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Factors influencing individuals' trust in online purchase through social networking sites

Cited by 3 publications

References 42 publications

What Influences Customer’s Trust on Online Social Network Sites (SNSs) Sellers?

What Influences Customer’s Trust on Online Social Network Sites (SNSs) Sellers?

Social Networking

What's Yours is Mine: Trust in Collaborative Consumption

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