2020
DOI: 10.1016/j.im.2019.02.001
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Factors influencing effective use of big data: A research framework

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Cited by 115 publications
(127 citation statements)
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References 61 publications
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“…One of the latest studies of 2020 indicated that still a significant lacking of studies which highlights the most appropriate use of big data technology (Surbakti et al, 2020). The terminology is actually associated with large data sets i.e.…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…One of the latest studies of 2020 indicated that still a significant lacking of studies which highlights the most appropriate use of big data technology (Surbakti et al, 2020). The terminology is actually associated with large data sets i.e.…”
Section: Literature Reviewmentioning
confidence: 99%
“…of terabyte and exabyte (Rajeb, Rajeb & Keogh, 2020). However, there is also a significant probability for the increase of organizational data (Zanini & Dhawan, 2015) thus several studies which tries to explore challenges pertaining to big-data and most of these indicated further investigation of benefits which organizations may urge through using big-data (Surbakti et al, 2020). There was lack of evidence for the relationship of big-data and marketing functions but big-data provide companies way to create edge and value (Zeng & Glaister, 2018) However recent work of Rajeb et al (2020) highlighted that big-data is playing major role in improvement of functions like Marketing, supply chain as well as in process of decision making.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Due to the unique big data challenges arising in the context of WFMS, not only these quantitative metrics themselves, but also an effective use becomes even more important [19,27]. In this context, the speed and ability to interpret data is closely related to a dimension of the 7V model, namely the visualization of metrics and data.…”
Section: Introductionmentioning
confidence: 99%
“…. Research AimFollowing authors such asSurbakti et al (2019) orOlszak & Zurada (2019), the effectiveness and speed of using insights into big data is a key factor in creating value for companies. As these abilities are closely linked to how information can be processed, this work aims at investigating how different visuali-Page 200…”
mentioning
confidence: 99%
“…Their study also indicates that profitability is likely to affect adoption rates". Surbakti et al (2020), identified 41 factors affecting Big Data technology adoption. They however categorized these factors into seven themes including the following categories: data quality, data privacy and security and governance, perceived organizational benefit, process management, people aspects, systems, tools, and technologies, and organizational aspects.…”
Section: Factors Affecting Technology Adoption In Agriculturementioning
confidence: 99%