Factors Influencing Consumers Behaviour Towards The Decision on Purchasing Organic Rice

Ikasari, Dhita Morita; Deoranto, Panji; Silalahi, Rizky Lutfian Ramadhan; Citraresmi, Ardaneswari Dyah Pitaloka

doi:10.21776/ub.jtp.2016.017.01.8

Cited by 2 publications

(1 citation statement)

References 12 publications

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“…This shows that respondents buy and consume native chicken eggs to meet the need of the family and that can be at the request or desire of the husband, wife, parents, and children. Suardika, Ambarawati, & Sukaatmadja (2014) and Ikasari et al (2016) said that extrinsic motivation is motives that come from the influence of others such as the encouragement of family and environment to do something. d. Purchase behavior segmentation Table 1 shows that the highest frequency of purchase of native chicken eggs is once a week (85%).…”

Section: A Geographical Segmentationmentioning

confidence: 99%

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Wulandari

Roessali

Budiraharjo

2020

JSeD

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Urban people show a certain preference in consuming native chicken eggs products. This research aims to identify market segmentation and analyze willingness to pay (WTP) for consumers of native chicken eggs. The research was conducted at four places in the supermarket in Semarang city. Respondents as many as 100 people were selected using an accidental sampling method. Data were analyzed by descriptive and Contingent Valuation Method (CVM). The results show that consumer market segmentation can explain the analysis of WTP. Marked characteristics of consumers of the native chicken egg include in between 25-50 years old (50%), female (89%), go shopping as family motivation (70%), and purchasing once a week (85%). 87% of respondents show the WTP in the range of 5 to 20% above the existing price. The maximum WTP is 23.45 thousand rupiahs per pack. The highest of maximum WTP found in rattan packaging in Superindo is 26.79 thousand rupiahs per pack. The highest WTP aggregation value is found in Gelael with mica packaging at the 373 thousand rupiahs. Furthermore, supermarkets can contribute to apply quality standards for native chicken eggs, and protect the interests of consumers.JEL Classification: D12, Q02; Q13

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Section: A Geographical Segmentationmentioning

confidence: 99%

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Wulandari

Roessali

Budiraharjo

2020

JSeD

View full text Add to dashboard Cite

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Analysis of the consumer decision making process in purchasing rice

Amrullah

Saadah

Ferawati

et al. 2021

IOP Conf. Ser.: Earth Environ. Sci.

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Rice is a food commodity that is consumed by many Indonesian people. With the presence of branded and unbranded rice in the sale of rice on the market, a study of consumer behavior needs to be done so that the consumer’s needs for rice products are in line with expectations. Every time consumers experience changes in consuming. Changes that will directly affect consumer behavior patterns include market segmentation. This study aims to: analyze the decision-making process by consumers in the purchase of rice. This study was conducted at Makassar Terong Market. The analytical method used is descriptive analysis and chi- square test. The results of this study conclude that: all rice consumers undertake all stages of purchasing decision making namely problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. In demographics in terms of gender, age, marital status, employment, number of family members there is no relationship with purchasing decisions while in terms of education level and family income shows a positive relationship with purchasing decisions. In behavior segmentation, the benefits sought by consumers are not related to purchasing decisions, while the loyalty status indicates a relationship with purchasing decisions.

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Factors Influencing Consumers Behaviour Towards The Decision on Purchasing Organic Rice

Cited by 2 publications

References 12 publications

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Willingness to pay of the native chicken eggs in urban supermarket: evidence from Semarang, Indonesia

Analysis of the consumer decision making process in purchasing rice

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