Factors influencing consumer’s purchase decision of formula milk in Malang City

Suroto, Karunia Setyowati

doi:10.9790/487x-0939599

Cited by 7 publications

(2 citation statements)

References 1 publication

(1 reference statement)

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“…Some of the results of tests carried out with the SPSS program obtained results, including: With these results, it can be interpreted that the act of persuasion directly to consumers has not been able to stimulate or generate buying interest from potential consumers for the products offered. Suroto (2013) in his research also states that the price does not significantly influence the decision to buy formula milk products in Malang.…”

Section: Resultsmentioning

confidence: 93%

Influence of Sales Promotion, Direct Marketing, and Personal Selling on Consumer Purchase Intention

Kurniawan,

Suhermin

2023

ICOBUSS

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The purpose of this study is to determine the effect of integrated marketing communication (Integrated Marketing Communication): sales promotion, personal selling and direct marketing on purchase interest either partially or jointly. The research method used is descriptive method with statistical calculations analyzed using the SPSS program. To measure the influence of the independent variable on the dependent variable, multiple linear regression analysis was used to include the classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), validity testing, reliability testing and partial effect testing and F test. The results showed that sales promotion, direct marketing, and personal selling together have an influence on consumer buying interest by 90.6% while the remaining 9.4% is influenced by other factors that are thought to be public relations and advertising and other factors. However, for partial testing, only direct marketing and personal selling variables have an influence on buying interest, while sales promotion variables have no effect. Consumers' purchase intention in WPS Office application products can be influenced by promotional programs that attract consumers' attention, live, active and interactive relationships with consumers and direct sales programs that provide comprehensive information. Thus, the three factors above can have an influence on consumer purchase interest in the WPS Office application.

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Section: Resultsmentioning

confidence: 93%

Influence of Sales Promotion, Direct Marketing, and Personal Selling on Consumer Purchase Intention

Kurniawan,

Suhermin

2023

ICOBUSS

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“…This behavior is related to consumers' behavior in the market. Purchase decisions are influenced by many factors including personal, psychological, and social factors" [15].…”

Section: Psychological -mentioning

confidence: 99%

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Šostar

Ristanović

2023

Sustainability

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The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The research was conducted on a sample of 559 respondents in the Republic of Croatia. Data from the survey were used to create a hierarchical model structure. The analytic hierarchy process (AHP), as a decision-making method, was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that personal factors have the dominant influence on consumer habits.

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Assessment of Influencing Factors on Consumer Behavior using the AHP Model

Šostar¹,

Ristanović²

2023

Preprint

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The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The research was conducted on a sample of 559 re-spondents. Data from the survey were used to create a hierarchical model structure. The Analytic Hierarchy Process (AHP) as a decision-making method was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that the personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that the personal factors have the dominant influence on consumer habits. The work showed that the choice of the method used is relevant to the results and that the analysis of the impact on consumer habits can be expanded by including several factors.

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Factors influencing consumer’s purchase decision of formula milk in Malang City

Cited by 7 publications

References 1 publication

Influence of Sales Promotion, Direct Marketing, and Personal Selling on Consumer Purchase Intention

Influence of Sales Promotion, Direct Marketing, and Personal Selling on Consumer Purchase Intention

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Assessment of Influencing Factors on Consumer Behavior using the AHP Model

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