“…Studies in other countries found an immense potential of mobile advertising to succeed in conjunction with high penetration and subscriptions rate (Adham, et al, 2008;Basheer & Ibrahim, 2010;Beneke, Cumming, Stevens, & Versfeld, 2010;Friedrich, Grone, Holbling, & Peterson, 2009;Gao, Sultan, & Rohm, 2010;Jayawardhena, Kuckertz, Karjaluoto, & Karjaluoto, 2009;Kim, Heo, & Chan-Olmsted, 2010;Laszlo, 2009;Merisavo et al, 2010). The widespread of various telecommunication devices for communication purposes have changed the nature, reach, velocity and locus of individual's behavior (Bandura, 2001;Mort & Drennan, 2007;Muk, 2007;Ratten & Ratten, 2007).…”