“…In many cases utility is attributed to degrees that are not actually in great demand, and vice versa. Moreover, it has been found that although they appear repeatedly in studies and forums, personal factors and the social influence affecting decisionmaking, have not been adequately measured (Barnes & Mattson, 2009;Bowden & Wood, 2011;Guerra & Rueda, 2005;Lubben, Davidowitz, Buffler, Allie, & Scott, 2010 ). Also significant are the strategic actions taken by universities aimed at recruiting students either directly or indirectly through strategic plans in R + D + i, comprehensive management or a relationship with the environment (Corominas & Sacristan, 2011;León, 2011) or perhaps by using social networks, because those who are best connected do better in their life (Benson, Morgan, & Filippaios, 2014;Cheung, Chiu, & Lee, 2011).…”