Factors Impacting Trade and Public Visitors’ Satisfaction in Food-Related Exhibitions in Taiwan

Wei, Yu-Ping; Lin, Shin-Yi

doi:10.1080/1528008x.2015.1016590

Cited by 9 publications

(6 citation statements)

References 32 publications

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“…“Image of place possesses a hierarchy of themes” ( Ryan & Cave, 2005 , p. 149). In the MICE industry, major destination image attributes during site selection are: accessibility ( Alvarez & Campo, 2014 ; Crouch, Chiappa, & Perdue, 2019 ), convenience ( Comas & Moscardo, 2005 ), overall affordability ( Rittichainuwat, Beck, & Lalopa, 2001 ; Yoo & Chon, 2010 ), ease of local transportation ( Crouch et al, 2019 ; Oppermann 1996 ), meeting room facilities ( Baloglu & Love, 2005 ; Rittichainuwat, 2020 ), service quality ( Wei & Lin, 2014 ), sales promotions ( Rodriguez, Reina, & Sevilla, 2014 ) and safety and security ( Crouch et al, 2019 ; Rittichainuwat, Qu, & Brown, 2001 ) in which political instability shapes risk perception.…”

Section: Literature Reviewsmentioning

confidence: 99%

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Rittichainuwat

Laws

Maunchontham

et al. 2020

Tourism Management Perspectives

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The COVID-19 outbreak has changed rapidly the business operation and travel behavior of global communities and calls for research on resilience. This study aims to identify the changing destination image of Thailand as a MICE destination during crises and examine the resilience of Thai MICE stakeholders. A mixed method of qualitative and quantitative design was employed using interviews, observations and questionnaire surveys. A longitudinal study of Thai MICE stakeholders during 14 years revealed that the Buddhist concepts of resilience and Thainess contribute to psychological resilience. Buddhism and Thainess cultivate the concept of crisis concierge. Surveys showed unchanged image of exhibition facilities during the political instability. Thailand's incentive travel benefits from the availability of bleisure (a combination of business and leisure) attractions. Good value for money, Thai hospitality, bleisure attractions, and international standard venues are key resilient factors.

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Section: Literature Reviewsmentioning

confidence: 99%

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Rittichainuwat

Laws

Maunchontham

et al. 2020

Tourism Management Perspectives

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“…Lee and Min [52] pointed out that service quality is an important factor explaining exhibitor satisfaction, re-exhibition, and word-of-mouth promotion. Similarly, Wei and Lin [19] stated that "service" is a main driver affecting the satisfaction of a trade show. Therefore, the following hypotheses were proposed: Hypothesis 7a.…”

Section: Service Qualitymentioning

confidence: 99%

“…In the exhibition activities, the organizers use the space environment, presenting the information and content to be disseminated in front of exhibitors and audiences with the help of exhibition facilities and various advertisements. Exhibition design includes exhibition logo design, theme design, brochure design, on-site signage, and booth decoration [19]. Organizers value and pay attention to how the exhibitors are attracted and participate in the experience.…”

Section: Booth Designmentioning

confidence: 99%

“…Many studies have investigated the relationship between exhibitor satisfaction and loyalty. Some measure the relationship between exhibitor motivation and satisfaction based on the expectation-performance model [17,18], while others focus on the influencing factors of satisfaction [18][19][20] or loyalty [4,21]. Indeed, the long-term sustainable relationship between business partners has become a strategic asset for firms, and high satisfaction and high loyalty undoubtedly point to repeated consumption, positive word-of-mouth recommendation, and long-term sustainable relationship [21,22].…”

Section: Introductionmentioning

confidence: 99%

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Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market

et al. 2020

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With the exhibition sector becoming increasingly important for the hospitality and tourism industry, it is critical to understand what drives the success of an exhibition. Through a comprehensive literature review, we first identified two broad categories of factors, namely exhibition attributes and exhibitor perceptions, that influence exhibitor satisfaction and loyalty. Next, a meta-analysis was conducted based on 26 empirical papers studying the Chinese exhibition market to quantitatively evaluate these relationships. The results show that among the exhibition attributes, booth management, service personnel, and exhibition environment are the most important factors affecting exhibitor satisfaction, while exhibition brand is the most important factor affecting loyalty. Among exhibitor perceptions, service quality is more important for satisfaction, while perceived value is more meaningful to loyalty. This study offers insights into strategies for exhibition organizers to cultivate long-term relationships, and to better cope with the challenges of emerging forces such as the Internet.

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“…Fairs are defined as marketing activities that can attract a large number of companies and visitors at a certain time (Chung, Koo and Kim 2014). Fairs are an important component of trade events of the industry comprised of meetings, incentives, conventions and exhibitions (MICE) industry (Lee et al 2010) which can be divided into three, namely trade shows, consumer fairs and hybrid fairs (Ivkov, Blesi and Ralji 2015;Wei and Lin 2015). Trade fairs are only open to invited customers, suppliers and the media.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair

Karacaoğlu¹,

Sert²

2019

Journal of Yaşar University

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One of the major factors that enable the maximization of the benefits of fairs the importance of which is increasing day by day is the determination of the motivations and satisfaction perceptions of the participants. In this context, the study has two main objectives. The first objective is to determine the differences between (1) visitors working in different sectors of the tourism industry as professionals who have come to the Travel Turkey Izmir Fair (2018) and (2) the motivations of visitors who have the potential to participate in tourism activities. The second aim is to examine the relationship between these two different visitor types' satisfaction perception, intention to recommend and intention to revisit. As a result of the survey conducted with 317 visitors participating in the Travel Turkey Fair (2018), it was determined that the main reasons for the participation of all the visitors in the fair were the elements of purchasing, socialization and tourism theme. When the results are examined separately in terms of professional and non-professional, it is noteworthy that the motivations differ. It has been determined that professional visitors participate the fair for seminars, purchasing, ongoing information search purposes while non-professional visitors participated for tourism theme, socialization and escape motivations. The overall satisfaction of the Travel Turkey Izmir Fair (2018) was very high when the relationship between overall satisfaction, intention to revisit and intention to recommend were examined, likewise it was also concluded that the intention to revisit and intention to recommend was also high. On the other hand, there was a moderate positive relationship between the overall satisfaction, intention to revisit and intention to recommend. Furthermore, a strong and positive relationship was determined between the intention to revisit and intention to recommend. The study concludes with suggestions for trade fair organizers to increase the number of visitors to fairs in future years.

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Factors Impacting Trade and Public Visitors’ Satisfaction in Food-Related Exhibitions in Taiwan

Cited by 9 publications

References 32 publications

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market

An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair

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