Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market

Abstract

With the exhibition sector becoming increasingly important for the hospitality and tourism industry, it is critical to understand what drives the success of an exhibition. Through a comprehensive literature review, we first identified two broad categories of factors, namely exhibition attributes and exhibitor perceptions, that influence exhibitor satisfaction and loyalty. Next, a meta-analysis was conducted based on 26 empirical papers studying the Chinese exhibition market to quantitatively evaluate these relationships. The results show that among the exhibition attributes, booth management, service personnel, and exhibition environment are the most important factors affecting exhibitor satisfaction, while exhibition brand is the most important factor affecting loyalty. Among exhibitor perceptions, service quality is more important for satisfaction, while perceived value is more meaningful to loyalty. This study offers insights into strategies for exhibition organizers to cultivate long-term relationships, and to better cope with the challenges of emerging forces such as the Internet.

The Effects of Three-Factor Exhibition Attributes on Tourist-Exhibition Organizer Value Co-Creation and Tourists’ Satisfaction: A Case Study of China

“…In the context of an exhibition, the role of satisfaction greatly attracts scholars' attention as level of satisfaction helps the destination to organize the exhibition, thus increase the exposure of the destination's brand. Many scholars have identified the antecedents of attendants' satisfaction at an exhibition, such as service quality (Chen & Mo, 2012), knowledge transfer (Wong & Lai, 2018), exhibitor perception and attributes (Liu et al, 2020).…”

“…Sung and Lee (2015) also identified that attendant's satisfaction depends on the conference's overall service performance. Visitors' satisfaction can be testified according to the exhibition attributes (Liu et al, 2020). Therefore, if attendants gain a good experience from the exhibition, the three types exhibition attributes may influence their overall satisfaction of the exhibition.…”

“…An exhibition is a type of business event that has been considered as one of the most effective integrated marketing communication (IMC) for business-to-business (B2B) and business-to-customer (B2C) (Jin, Weber, & Bauer, 2013). It also attracts both exhibitors and attendees with similar interest and motivates them to congregate in the same time and space to satisfy their demand, enhance cooperation and future business opportunities (Liu, Xiang, Liu, Zach, & McGehee, 2020). An exhibition involves multiple stakeholders (e.g.…”

The Perspective of E-Business Sustainability and Website Accessibility of Online Stores

“…There is a product/brand-centered process when the loyalty state of mind is constructed around the very characteristics and attributes of the product or service itself, using websites just as a means to reach the products and transfer information to complete the buying process. The second one is related to the website being the intention to repurchase on the same website and to recommend it through different online or mobile channels even if it is not the same product [23][24][25]. In this case, we speak about loyalty toward the website itself.…”

“…The causal relationship between the variable accessibility and trust is based on the same need for the new type of consumer-fast solutions, at hand, to be able to consume the necessary products in crisis conditions [23]. Thus, websites that invest enough in optimizing accessibility give the consumer the feeling that he is dealing with a reliable business, directly interested in his needs-the ease of accessing and placing orders and the reliability of the process.…”