Factors Impacting the Adoption and Effectiveness of the World Wide Web in Marketing

Lynn, Gary S.; Lipp, Sharon M.; Akgün, Ali E.; Cortez, Alexander R.

doi:10.1016/s0019-8501(00)00104-8

Cited by 61 publications

(50 citation statements)

References 7 publications

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“…This result is consistent with those of previous studies that investigated organizational adoption of technological innovations in general, and e-marketing resources in particular (e.g. Ifinedo, 2011;Lynn et al, 2002;Scupola, 2009). The results are also in line with Gilmore et al (2007) who suggest that the financial limitations of SMEs mean that they are highly selective in adopting e-marketing because managers need to see the real tangible advantages, compared to traditional marketing tools, before they will consider adopting it.…”

Section: Findings and Discussionsupporting

confidence: 92%

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Electronic marketing orientation in the Small and Medium-sized Enterprises context

Shaltoni

West

Alnawas

et al. 2018

EBR

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Purpose There is an increasing interest in the role of business orientations in relation to why organizations vary in e-marketing adoption. Nevertheless, there is still scant evidence on electronic marketing orientation (EMO) within the Small and Medium-sized Enterprise (SMEs) context. This paper aims to shed light on the key factors that affect the degree of e-marketing adoption among SMEs from an organizational orientation perspective. Design/methodology/approach The study uses a cross-sectional survey of just over 135 European SMEs. The constructs are measured using multi-item indicators to capture the underlying theoretical domains. Findings The results show that EMO in SMEs is a high order construct that consists of three main components, principally: management beliefs, initiation and implementation activities. The degree of EMO is primarily affected by perceived relative advantage and customer pressure. Research limitations/implications The study focuses on for-profit SMEs in developed economies. Future researchers may replicate this study using qualitative methods in different contexts (i.e. developing countries) across several technologies and platforms (i.e. websites, internet of things, mobile applications and social media networks). Originality/value This study further extends the literature on EMO and provides answers to the questions related to the variation in SMEs’ e-marketing adoption. Practitioners can apply the EMO construct to evaluate their orientation towards e-marketing, and most importantly, to take the required remedial action to improve their performance in digital commerce.

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Section: Findings and Discussionsupporting

confidence: 92%

“…The study scales were utilized and validated in prior research (e.g. Shaltoni and West, 2010;Fang et al, 2003;Lynn et al, 2002;Srinivasan et al, 2002). In addition, interviews with three marketing managers and three academics familiar with the field were conducted as a further check of the validity of the instrument.…”

Section: Methodsmentioning

confidence: 99%

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Shaltoni

West

Alnawas

et al. 2018

EBR

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“…We assessed PU using a 7-item instrument developed by Davis (1989) and Davis et al (1989Davis et al ( , 1992 that asked respondents to indicate the extent to which they agreed with the following statements: Bb is useful in my work and increases my productivity; Bb enhances my effectiveness in teaching; Bb improves my job performance and accuracy; Bb increases my job quality; Bb saves me time; Bb helps me be more organized (Lynn et al, 2002;Teo et al, 1999;Venkatesh & Davis, 2000).…”

Section: Variables Measuresmentioning

confidence: 99%

Assessing the Impact of Organizational Support and Prior Project Training: A Structural Equation Modeling Approach

Adeinat¹,

Abdulfattah²

2017

IJBM

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The eLearning industry has grown rapidly in recent years, and as a result in the context of higher education there is significant interest in implementing and managing eLearning through Learning Management Systems (LMS). This study uses the Technology Acceptance Model (TAM) to test faculty members' acceptance of a new LMS using structural equation modeling (SEM). In addition, the study extends the model by incorporating two external factors: training programs on the new LMS conducted prior to implementation and organizational support for the new LMS. Each of these two factors is generally believed to have a significant impact on the acceptance of a new LMS on the part of faculty members. The results of this study validate the use of TAM in the context of higher education. Further, our findings affirm the importance of providing training in regard to the LMS before implementation and likewise the importance of providing organizational support.

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“…Major towns represented in this demarcation included Vereeniging, Sasolburg and Vanderbijlpark. Based on past research studies by Lynn Lipp, Akgun and Coertez (2002) and Becherer, Halstead and Haynes (2003), a sample size of 300, was deemed appropriate. The chosen sample size was large enough to form a good representation of SMEs in the Vaal Triangle.…”

Section: Samplingmentioning

confidence: 99%

Modelling the Effects of Market Orientation Enablers on Business Performance among SMEs in a Developing Country

Dubihlela¹,

Dhurup²

2014

MJSS

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Whilst studies have contributed to the notion that market orientation and its elements drive business performance, very few research efforts has specifically focussed on the relationship between the enablers of market orientation and business performance. The current study provides a succinct relationship between the enablers of market orientation and the relationship with business performance in small and medium enterprises within a South African context. The study was approached from a quantitative paradigm through a structured questionnaire to examine the relationships. Through confirmatory factor analysis and structural equations path modelling, the results established that enablers of market orientation (market-based rewards, interdepartmental cohesion, owners/managers influence and management risk exposure) influence the business performance of SMEs in the region. A significant positive relationship was noted between market orientation enablers and business performance. These variables need to be further unpacked in order to provide synergy and strength for SMEs to survive in competitive environments

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Factors Impacting the Adoption and Effectiveness of the World Wide Web in Marketing

Cited by 61 publications

References 7 publications

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Assessing the Impact of Organizational Support and Prior Project Training: A Structural Equation Modeling Approach

Modelling the Effects of Market Orientation Enablers on Business Performance among SMEs in a Developing Country

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