2019
DOI: 10.26677/tr1010.2019.72
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Factors Affecting The Consumers ' Purchase Decision Safe Food: Case Study in Vietnam

Abstract: The demand for safe food is quite high while the decision to buy safe food is quite low. The study aims to find out the factors that influence the purchase decision safe food and on that basis, propose some suggestion for manufacturers and distributors in order to stimulate consumption for safe food. This study used the survey of 318 consumers in Vietnam in combination with the EFA method and regression of OLS to find out the factors affecting the decision to buy safe food of Vietnamese consumers. This study s… Show more

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Cited by 2 publications
(2 citation statements)
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“…It can be classified into three orientations: (1) farmers' adoption of GAP standards; (2) farmers' compliance with a GAP standard; (3) consumer buying behavior and decision-making processes associated with GAP-certified food products. In the following sections, the first two are reviewed regarding their relevance to the purpose of this research (for research on consumer buying behavior and decision-making process, see Giao [24], Thai and Pensupar [25], and Wongprawmas and Canavari [26]). Studies on farmers' adoption of public GAP standards are focused on identifying the critical factors influencing their standard adoption.…”
Section: Introductionmentioning
confidence: 99%
“…It can be classified into three orientations: (1) farmers' adoption of GAP standards; (2) farmers' compliance with a GAP standard; (3) consumer buying behavior and decision-making processes associated with GAP-certified food products. In the following sections, the first two are reviewed regarding their relevance to the purpose of this research (for research on consumer buying behavior and decision-making process, see Giao [24], Thai and Pensupar [25], and Wongprawmas and Canavari [26]). Studies on farmers' adoption of public GAP standards are focused on identifying the critical factors influencing their standard adoption.…”
Section: Introductionmentioning
confidence: 99%
“…In contemporary economic research, consumer confidence is regarded as an important indicator of market behavior, particularly in the realm of food safety, where consumer confidence in food directly affects their purchasing decisions and consumption behaviors ( 46 , 47 ). Signaling theory provides a robust framework to explain how agricultural insurance can act as a positive signal, influencing consumer confidence in food safety.…”
Section: Theoretical Analysis and Research Hypothesesmentioning
confidence: 99%