Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore

Noor, Nurhafihz; Don, P; Cassidy, John

doi:10.1504/ijimb.2016.081315

Cited by 7 publications

(15 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In Malaysian, Museum Buildings is the blending of Malaysian architecture, Chinese Peranakan Architecture, and nationalistic European architecture re lects the fusion of cultural integration (Tharazi, Alwi, Anuar, & Faudzi, 2019). It's like the halal food purchasing by non-Muslims in Singapore share to both Muslims and non-Muslims (Noor, Don, & Cassidy, 2016). In the Salad Bowl theory in luenced deep cultural identities, such as religious days and religious rites.…”

Section: Discussionmentioning

confidence: 99%

Triple helix DNA model : Relationship in multicultural characteristic of three Southern borders of Thailand

Tuannoi¹,

Rugwongwan²

2020

J. adv. humanit. soc. sci.

View full text Add to dashboard Cite

show abstract

Section: Discussionmentioning

confidence: 99%

Triple helix DNA model : Relationship in multicultural characteristic of three Southern borders of Thailand

Tuannoi¹,

Rugwongwan²

2020

J. adv. humanit. soc. sci.

View full text Add to dashboard Cite

show abstract

“…Dean et al (2008) argued that customers' behavior is not only assessed based on costs and benefits but also on favorable and unfavorable feelings created. The argument was supported by Noor (2016) who revealed the existence of a strong affirmative relationship between attitudes and intention towards buying organic food products. The research findings also opposed the assumption that certain types of packaging preserve taste/flavor and are easy to handle; which was evident in the majority of respondents who strongly agreed on packaging as an essential attribute for branded sugar and rice.…”

Section: Attitudes Towards Branded Food Productsmentioning

confidence: 93%

Branded Food Commodities: A Study of the Egyptian Commodity Products

Elgebali¹

2019

IJMS

View full text Add to dashboard Cite

Purpose: The study explored the attitudes and brand awareness of consumers towards purchasing branded food products. Moreover, the factors that influence the consumers’ decisions while purchasing the chosen branded commodities foods products have been investigated. Methodology: The study used a sample of 200 participants acquired from diverse cities within Egypt, while the selected products comprised branded sugar and rice. The study used variance analysis of participant’s attitudes and buying intentions. Findings: It was revealed that consumers’ awareness when purchasing the branded rice and sugar, originates from the relatives, friends, and reference groups. It also comes from the point-of-sales promotion and recommendations from the retailers and sellers. Concerning the consumers’ perceptions, it was revealed that they consider branded sugar and rice as safe from harmful chemicals such as insecticides and pesticides, as well as adulterants. On the same note, the customers perceive that buying marked rice and sugar is a sign of high social status. Regarding the factors that influence the buying decisions, it was revealed that flavor, safety from adulterants or harmful chemicals, and aroma are the primary factors that consumers consider. Study Limitations: Based on validity constraints, the further study with a broader sample size was proposed. The further research should focus on the link between brand equity and the branded commodity goods. Practical impacts of the study: Retailers and product marketers should focus on creating brand awareness which is the primary concern for the consumers. Similarly, the marketers should formulate strategies targeting the different consumers’ demographics-based market segments. Value/originality: this research is unique since it aims to investigate the consumers’ purchase behavior for commodity goods, especially the branded food products, which other studies have not assessed. Additionally, limited researchers have focused on investing the consumers’ attitude and brand awareness with respect to the branded food products in developing countries such as Egypt. In formulating marketing strategies of such products managers need to understand how consumers evaluate and what kind of attitudes they hold towards it.

show abstract

“…The non-Muslim consumers have no religious binding, they try halal cosmetics for natural, environmentally friendly and green ingredients (Ali et al, 2016;Haque et al, 2015;Noor Negative attitudes of the students et al, 2016; Pei-Chun and Yi-Hsuan, 2012), organic nature and health benefits (Aoun and Tournois, 2015;Mathew, 2014;Hashim and Mat Hashim, 2013;Haque et al, 2018;Rezai, et al, , 2010. The Muslims prefer halal cosmetics for cleanliness, safety (Murty and Naikan, 1997), halal logo (Awan et al, 2015) subjective norms (Ansari and Mohammed, 2015) and religious belief (Majid et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Evaluating negative attitudes of the students and shoppers towards halal cosmetics products

Islam

2021

JIMA

View full text Add to dashboard Cite

Purpose This study aims to reveal how consumers and shoppers are negative toward alcohol, animal fat, producers and certification issues concerned with halal cosmetics products. Design/methodology/approach In total, 527 students of 4 public universities and a medical college across Bangladesh took part in a survey and 150 shoppers from 2 cities participated in the face to face interview with the structured questionnaires. Frequency distribution was used for categorical and numerical data, and the chi-square test with a binary logistic regression model has tested the association between gender and attitudes toward halal cosmetics. Besides, narratives of Sharīʿah regarding alcohol, meat, fat and halal certification have helped understand the halal issue. Findings In total, 83% of the respondents perceived negative attitudes against haram animal fat followed by alcohol (74%) and animal fat (64%). The chi-square test shows that consumers held a significant association toward haram animal fat, (p-value 0.000) alcohol, (p-value 0.000) non-Muslim producers (p-value 0.000) and non-Muslim countries (p-value 0.026). Imperatively, the binary logistic regression model has found a significant negative association to haram animal fat (ß2 −0.295) and alcohol (ß1 −0.200). Practical implications Marketers ought to avoid haram animal fat in halal cosmetics besides focusing on alcohol freeness. Also, non-Muslim marketers need to be extra cautious in showcasing their identities. However, Islamic marketers will enjoy a competitive advantage in the halal market because of their demographic factors. Social implications Islamic principles on alcohol, meat, fat and certification potentially can help other stakeholders sense the halal norms. Originality/value This study has blended the elements of Sharīʿah with empirical evidence to shed light on the fundamental and trust factors for the marketing of halal cosmetics products.

show abstract

Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore

Cited by 7 publications

References 0 publications

Triple helix DNA model : Relationship in multicultural characteristic of three Southern borders of Thailand

Triple helix DNA model : Relationship in multicultural characteristic of three Southern borders of Thailand

Branded Food Commodities: A Study of the Egyptian Commodity Products

Evaluating negative attitudes of the students and shoppers towards halal cosmetics products

Contact Info

Product

Resources

About