Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator

Shahrin, Ruzanna; Quoquab, Farzana; Mohammad, Jihad; Jamil, Rossilah

doi:10.1108/jabs-02-2019-0035

Cited by 14 publications

(6 citation statements)

References 84 publications

(94 reference statements)

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“…A few research studies have demonstrated that environmental responsibility has been considered a mediating variable to explain consumers' pro-environmental behaviors. Shahrin et al [61] examined the mediating role of environmental responsibility between "compensatory health beliefs and pro-environmental behavior" and "environmental self-identity and pro-environmental behavior" in nutricosmetics consumption.…”

Section: Hypothesis 2c (H2c)mentioning

confidence: 99%

Exploring the Influence of Environmental Values on Green Consumption Behavior of Apparel: A Chain Multiple Mediation Model among Chinese Generation Z

Liang

Lei

2022

Sustainability

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There is a problem among Generation Z regarding the insufficient perception of green apparel consumption and the “perception–action paradox”, which presents a great challenge to China’s future sustainable development. To address this problem, we constructed a chain multiple mediation research framework that explored the transmission paths between the environmental value and green consumption behavior of apparel, as well as the associated influence mechanisms; this was performed by integrating environmental responsibility and green consumption intention. Data for this study were collected through a multistage sampling survey of 657 Chinese Gen Z members born between 1995 and 2002. Our results reveal that all three types (egoism, altruism, and biospheric values) of environmental values had different direct and indirect effects on the green apparel consumption behavior for Gen Z members, but the indirect effects of each aspect significantly outweighed their direct effects. In terms of the direct effects, egoistic values had no significant direct negative effect on green apparelconsumption behavior, whereas the significant positive direct effect of the biospheric values was greater than that of altruistic values. The greatest mediating effect between the environmental values and green apparelconsumption behaviorwas green consumption intention, followed by environmental responsibility, and ending with the chain mediation effect of environmental responsibilityand green consumption intention. These findings suggest that it is imperative to stress the cultivation of green consumption intentions, environmental responsibility, and environmental values and bridge the seamless link among these variables for the promotion of green apparel consumption practices in Generation Z. This is the first study that explicitly identifies the significant chain mediating effect of environmental responsibility and green consumption intention between the environmental values and green apparel consumption behavior. Our findings broaden the theoretical research perspective of green apparel consumption behavior and provide a reference for the guiding of green consumption practices and policy formulation for the global population of Generation Z.

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Section: Hypothesis 2c (H2c)mentioning

confidence: 99%

Exploring the Influence of Environmental Values on Green Consumption Behavior of Apparel: A Chain Multiple Mediation Model among Chinese Generation Z

Liang

Lei

2022

Sustainability

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“…This further enriches the theory related to eco-purchasing behavior. The positive effects of consumer ecological responsibility [28][29][30][31][89][90][91] and ecological attitude [14,19,[22][23][24] on ecological purchasing behavior were verified. Environmental concern, as a psychological cognitive factor, had positive effects on consumers' ecological attitudes.…”

Section: Theoretical Implicationsmentioning

confidence: 86%

“…Follows and Jobber, on the other hand, proposed the value-attitude-intention-behavior mechanism to explore ecological purchasing behavior, where the type of value is an important factor in forming different consumer attitudes, as well as an ex-factor that ultimately promotes ecological responsibility and purchasing [30]. Shahrin et al then verified that environmental responsibility can influence ecological purchasing behavior based on social cognitive theory [31]. Therefore, consumers' ecological responsibility is positively associated with ecological purchasing intentions.…”

Section: Ecological Responsibility and Ecological Purchasing Behaviormentioning

confidence: 99%

Impact of Environmental Concern on Ecological Purchasing Behavior: The Moderating Effect of Prosociality

Chen

2022

Sustainability

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Promoting ecological consumption is gradually becoming a social consensus. A crucial point of ecological consumption is consumers’ willingness to purchase eco-friendly products, which has become an important consideration for government policymakers. In order to achieve social responsibility, enterprises are also finding ways to encourage consumers to buy eco-friendly products. In this study, we explored the relationship between environmental concern and ecological purchasing behavior, and we tested the moderating effect of prosociality in order to explain why people act in a manner that benefits society. A self-administered questionnaire was developed to gather data, and statistical hypotheses were validated through a structural equation model. The results indicated that enhancing consumers’ environmental concerns can effectively influence their eco-purchasing behavior. Therefore, ecological attitude and ecological responsibility have a direct influence on ecological purchasing behavior. Environmental concern positively influences ecological attitude and ecological responsibility through ecological values and ecological affects. Furthermore, the prosociality moderating effect is also significant. Prosociality positively moderates the relationships among ecological responsibility, ecological attitude, and ecological purchasing behavior. The relationships among these factors are important to consider when developing ecological marketing campaigns and communication strategies to influence consumers’ ecological behavior. Therefore, fostering prosociality among citizens is also an effective way to enhance the level of eco-consumption.

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“…There is also a growing interest in research on consumers’ pro-environmental behavior in developing and emerging economies, as researchers have suggested that some global problems, such as plastic pollution, stem predominantly from developing countries (Chaudhary et al , 2021). Recent pro-environmental research examined work in Indonesia (Tamar et al , 2020), Malaysia (Shahrin et al , 2020), India (Mohanty et al , 2021) and Ghana (Amoah and Addoah, 2021), to name only a few. These countries are equally important in the achievement of the 2030 goals, with some questioning whether developing countries will achieve these targets (Asadullah et al , 2020).…”

Section: Methodsmentioning

confidence: 99%

Pro-environmental purchase intentions in a low-involvement context: the role of myopia and apathy

Çoşkun

Polonsky

Vocino

2022

JGR

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Purpose To achieve the UN’s 2030 agenda, consumers will need to behave more responsibly and make less environmentally harmful purchases. This study aims to investigate the antecedents of consumers’ pro-environmental purchase intentions based on a range of motivating (i.e. attitudes, locus of control) and inhibiting factors (i.e. apathy and myopia) for a low-involvement product. It also tests the moderating effect of the greenness of a low-involvement product (green vs nongreen) on the consumer’s pro-environmental purchase intentions. Design/methodology/approach An online panel survey of 679 Turkish consumers was used. Structural equation modeling was used to test the hypothesized relationships. Findings The results suggest that while inhibiting factors (i.e. apathy and myopia) may not directly impede such purchase intentions, they could prevent consumers from considering the environmental characteristics of low-involvement products. Practical implications The insights are expected to assist marketers and policymakers to understand consumer psychological mechanisms when encouraging and promoting pro-environmental behavior in the context of low-involvement purchases, enhancing consumers contributing to the 2030 objectives. Originality/value This study examines the role of inhibiting factors behind the purchase of low-involvement goods. It also tests the moderating effect of the greenness of a low-involvement product on pro-environmental purchase intentions.

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Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator

Cited by 14 publications

References 84 publications

Exploring the Influence of Environmental Values on Green Consumption Behavior of Apparel: A Chain Multiple Mediation Model among Chinese Generation Z

Exploring the Influence of Environmental Values on Green Consumption Behavior of Apparel: A Chain Multiple Mediation Model among Chinese Generation Z

Impact of Environmental Concern on Ecological Purchasing Behavior: The Moderating Effect of Prosociality

Pro-environmental purchase intentions in a low-involvement context: the role of myopia and apathy

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