Factors Affecting Consumers’ Green Commuting

Abstract

As Chinese air pollution and other environmental problems were paid much attention by the public, appeals about reducing private car use and adopting public transport had come into being. In view of this context, the current study extended the theory of planned behavior by including environmental concerns to explore the effect of subjective factors on consumers' green commuting. A questionnaire study was conducted among commuters living in Beijing and Shanghai to collect data. By using structural equation modeling, the research confirmed that green commuting was mostly predicted by the factor of intentions. The article closed with discussion of theoretical and practical implications.

Willingness to Pay for Environmentally Friendly Products among Low-Income Households along Coastal Peninsular Malaysia

“…Furthermore, Maichum et al [1] empirically demonstrated that environmental concerns have a significantly positive impact upon one's attitude towards environmentally friendly products. In a similar vein, Kai and Haokai [28] asserted that consumers' environmental concern could stimulate green consumption by means of influencing behavioral attitudes and intentions. Mostafa [36] also reported that environmental concerns might have a positive impact upon individuals' attitudes towards environmental-friendly products, which, in turn, could affect their environmentally friendly purchase intentions.…”

“…Environmental concern is perceived as the evaluation of one's attitude towards facts, his or her own behavior, or the behavior of others that has consequences towards the environment [28]. According to Maichum et al [1], consumers can translate their environmental awareness into staunch attitude to purchase environmental-friendly products.…”

“…According to Maichum et al [1], consumers can translate their environmental awareness into staunch attitude to purchase environmental-friendly products. Kai and Haokai [28] asserted that environmental concerns have to be treated as evaluation of, or an attitude towards, facts, one's own behavior, or others' behavior with consequences for the environment. Furthermore, it has been highlighted that consumers with higher levels of environmental concerns are more likely to exert environmental-friendly consumption.…”

“…Although the TPB reflects robust explanatory power in behavioral decisions, its integrity is yet questioned [28]. Based on the review of relevant literature, the exploration of additional constructs that may enhance the predictive power of the TPB has revealed that vast studies did deploy the TPB to investigate the factors of purchase intention for environmental-friendly products and services, such as customers' intentions to visit green hotel [17][18][19]22], to engage and willingness to pay premium prices for ecotourism [21], to purchase organic personal care products [20], to be willing to purchase organic foods [23][24][25], to be willing to pay for green electricity [26], and to select eco-friendly restaurants [27].…”

“…In a similar attempt, Tarkiainen and Sundqvist [24] improvised the TPB to better fit their data by integrating health consciousness and subjective norms as predictors of attitudes towards buying organic food. Nevertheless, these studies appeared to have disregarded the impacts of other domain-specific and significant environment-related constructs, for instance, eco-literacy [28] or environmental concern [17], especially within a single extended TPB framework.…”