Factors Affecting Behavioral Intention in Using Go-Pay With the Modified Unified Theory of Acceptance and Use of Technology 2 Model (Utaut2)

Abstract

The development of payment systems in Indonesia is in line with the global technological advancements and followed by new innovations, including the presence of e-money.As a subsidiary of PT Aplikasi Karya Anak Bangsa (Go-Jek), PT Dompet Anak Bangsa is the holder of the Go- Pay e-money license and included as one of 32 companies that have obtained license as e-money operators from Bank Indonesia. Despite the current high transaction growth of Go-Pay, it may not survive without any efforts to improve its service quality and expand the consumer preferences in using Go-Pay. Therefore, it is necessary to identify the factors that influence behavioral intention in using Go-Pay. This study aims to examine and determine the factors that influence behavioral intention in using Go-Pay with the modified Unified Theory of Acceptance and Use of Technology2 Model (UTAUT 2). This study uses a quantitative method with a questionnaire as the research instrument. The population of this study is Go-Pay users in the Special Region of Yogyakarta. The method of data analysis is SEM-PLS. The results showed that there were three factors that were significant in influencing people’s interest in using Go-Pay, namely: Habit, Facilitating Condition, and Price Value.

The Intention to Use E-Commerce to Purchase Green Cosmetics With a Modified Utaut2 Approach

“…The results of this research contradicted the research of Escobar-Rodriguez and Carvajal-Truzillo (2014), Moghavvemi et al (2017), Phang et al (2018). however, it was in line with the research by Nuriska et al (2018) and Yusuf and Indrawati (2019). In this case, it can be concluded that people intend to use e-commerce to buy Sensatia Botanicals based on needs (utilitarian value).…”

“…The result of the research revealed that habit was a predictor of behavior intention using e-commerce and had a positive effect. That was supported by research conducted by Venkatesh et al (2012), Escobar-Rodriguez andCarvajal-Truzillo (2014), Nuriska et al (2018), and Yusuf and Indrawati (2019). The public had become accustomed to using e-commerce as a shopping medium.…”

“…Price value consisting of 3 (three) indicators according to Venkatesh et al (2012), namely reasoned price, good value of money, and good value at the current price positively affected the intention in using e-commerce behaviors by people in East Java. This research was supported by Nuriska et al (2018) and Indrawati and Haryoto (2015). Respondents felt that the cost of using e-commerce was balanced with the ease received while conducting transactions.…”

“…Along with the increased experience in using technology, users began to use the technology with the usual (Venkatesh et al, 2012). Research by Escobar-Rodríguez and Carvajal-Truzillo (2014), Nuriska et al (2018), and Yusuf and Indrawati (2019) stated that habit has a significant and positive influence on the behavior intention to use technology. Venkatesh et al (2012) argued that the influence of habit differs among users of different ages and genders.…”

“…A positive price value occurs when the benefit of using technology is greater than the cost incurred, and the value of the price positively impacts the behavior intention (Venkatesh et al, 2012). In the research by Nuriska et al (2018), Indrawati and Haryoto (2015) proved that the price value is important to the interest in using technology. The re-search of Mahendra and Ardani (2015) showed that demographic factors consisting of age, education, and income have a positive and significant impact on buying consumers in the Body Shop cosmetics products in Denpasar.…”