Factorial Structure and Psychometric Validation of Digital Experiential Value Construct: A Cross-Country Analysis

Abstract

This research disentangles and validates the underlying factorial-structure of Digital Experiential Value (DEV) measurement scale and subsequently investigate its psychometric properties. The analysis was based on a sample of 400 mobile shoppers, collected via online questionnaire. To confirm and validate the factorial structure and assess the psychometric properties of DEV, confirmatory factor analysis (CFA) was executed. To establish the homological validity of DEV, a structural model was developed to examine the effect of DEV on Total Digital Experience Quality (TDEQ). It is unveiled that DEV is a 2nd-order formative seven-factorial structure. Constructs and its scales has adequately met the psychometric criteria, thus could permit interpretation of results confidently. The findings have important implications for future research directions and management of mobile shopping industry.

Customer Satisfaction with Online Food Ordering Portals in Qatar

“…A platform like this acts as a medium for shopping that allows customers to effectively compare the prices among different products, shop conveniently at their leisure and have the product delivered to them within the shortest duration (Yeo et al, 2017;Chang et al, 2014). Understanding how mobile users adopt mobile shopping and what factors have effect on their mobile shopping adoption are of critical importance (Saidon, Musa & Shahid, 2018). The introduction of new opportunities for enhancing their shopping experiences influenced customers' buying habits and their expectations.…”