Factor structure and interpretation on the Thai-Social Media Engagement Scale (T-SMES)

Wisessathorn, Manika; Pramepluem, Nuchchamon; Kaewwongsa, Sawian

doi:10.1016/j.heliyon.2022.e09985

Cited by 3 publications

(1 citation statement)

References 49 publications

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“…The communication carried out by SMI is considered to be an effective approach in conveying a message because it is able to create engagement with media audiences. In general, the term engagement in the realm of social media or social media engagement refers to all types of interactions or communications that occur on social networking sites, such as tweets, retweets, likes and replies on Twitter, or reactions to uploads, shares, comments, impressions, hashtags and so on (Wisessathorn et al, 2022). Engagement social media is able to shape the cognitive and affective aspects of the audience so as to encourage the audience to take action (Gross & von Wangenheim, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content

Santi Setyaningsih,

Prahastiwi Utari,

Ignatius Agung Satyawan

2024

FJMR

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Social media has evolved into a communication tool that promotes inclusivity, allowing persons with disabilities to share a variety of messages with their audiences. @jennifernatalie_ is a deaf Social Media Influencer (SMI) who uses TikTok to share sign language-related educational content. Despite her difficulty talking verbally, @jennifernatalie_ is capable of generating quite high levels of engagement with her followers. The goal of this study is to analyze @jennifernatalie_'s sign language educational content in terms of creating engagement with followers along five characteristics that support SMI communications. This study used a qualitative study content analysis methodology. The research data was gathered by assessing the content of short videos on TikTok @jennifernatalie_ and enhanced by literature reviews from various sources relevant to the research issues. The findings showed that @jennifernatalie_ was capable of presenting the five dimensions of SMI communications to generate engagement through her educational TikTok posts.

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Section: Literature Reviewmentioning

confidence: 99%

Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content

Santi Setyaningsih,

Prahastiwi Utari,

Ignatius Agung Satyawan

2024

FJMR

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Validation of the Thai Assessment of Criteria for Specific Internet-use Disorders (ACSID-11) among young adults

Yang,

Su,

Pimsen

et al. 2023

BMC Psychiatry

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BackgroundThe Assessment of Criteria for Specific Internet-use Disorders (ACSID-11) is a consistent and comprehensive instrument to assess symptoms of specific internet-use disorders including those related to gaming, shopping, pornography use disorder, social networks use and gambling considering criteria in the eleventh revision of the International Classification of Diseases (ICD-11). However, to date, there is little evidence supporting instruments assessing major types of specific internet use disorders in Thailand. The aim of this present study was to assess the psychometric properties of the ACSID-11 among Thai young adults.MethodsA total of 612 participants were recruited. A confirmatory factor analysis (CFA) examined construct validity of the ACSID-11. Cronbach’s α and McDonald’s ω were used to assess reliability of the ACSID-11. Pearson correlations examined relationships between ACSID-11 domains and Internet Gaming Disorder Scale—Short Form (IGDS9-SF) scores.ResultsThe CFA supported validity of the Thai version of the ACSID-11 and a four-factor structure. Specific domains of the Thai ACSID-11, particularly gaming, were positively and significantly correlated with IGDS9-SF scores.ConclusionsData indicate that the Thai version of the ACSID-11 is a valid and reliable instrument to assess major types of specific internet use disorders. Additional studies are needed to further examine the validity and reliability of the Thai ACSID-11.

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The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Bryła

Chatterjee

Ciabiada-Bryła

2022

IJERPH

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Social media have progressed drastically in building successful consumer engagement both in brand building and sustainable consumption. This paper is a review of the articles concerning the influence of social media marketing on consumer engagement in sustainable consumption practices published over the last 8 years. We follow the PRISMA technique as a methodological approach. The review investigates 70 empirical research articles published between 2014 and 2022. A total of 70% of the reviewed articles were published during the last two years. The most influential theories in this field of study are relationship marketing and consumer engagement (16 articles), social exchange (10), and sustainable consumption (8). The most commonly used methods are quantitative (in as many as 61 of the 70 reviewed articles). A careful analysis of the reviewed articles suggests that the tools that are consistently contributing to sustainable consumption are influencer marketing along with creating meaningful content with the right balance of content design, quality, and creativity, as well as the use of emojis. Consumer involvement with a brand relationship quality is key to a sustainable lifestyle. Young individuals with an entrepreneurial vision and a high drive for increased social status demonstrate the highest social media engagement in sustainable consumption.

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Factor structure and interpretation on the Thai-Social Media Engagement Scale (T-SMES)

Cited by 3 publications

References 49 publications

Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content

Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content

Validation of the Thai Assessment of Criteria for Specific Internet-use Disorders (ACSID-11) among young adults

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

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