2021
DOI: 10.37715/rmbe.v1i1.1947
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Factor Analysis to Form Customer Satisfaction on Building Material Retail

Abstract: This study aims to determine the factors that shape consumer satisfaction that focuses on retailed building materials. In this study, the case raised is based on retail business UD Semeru (UDS) in Surabaya. There are 27 variables used as factors that are assumed to form consumer satisfaction. The results of this study will be used by UDS to develop a strategic framework that shapes the success of UDS. This research will be based on quantitative research, and uses 71 people as samples. The analytical method tha… Show more

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“…It implies that understanding the face of tangibles from service quality can appraise the level of customer satisfaction. In the context of the building material retailer, tangible also considered as the foremost features developing customer satisfaction [50]. Therefore, tangible variable also has significant impact to the customer satisfaction in the real estate industry [51].…”
Section: Tangiblementioning
confidence: 99%
“…It implies that understanding the face of tangibles from service quality can appraise the level of customer satisfaction. In the context of the building material retailer, tangible also considered as the foremost features developing customer satisfaction [50]. Therefore, tangible variable also has significant impact to the customer satisfaction in the real estate industry [51].…”
Section: Tangiblementioning
confidence: 99%