2020
DOI: 10.1016/j.dss.2020.113365
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Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective

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Cited by 8 publications
(13 citation statements)
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“…In explanatory research, participants are requested to rate their own psychological bias against these statements to ensure that the researcher does not influence the phenomenon. Nevertheless, humans are unable to assess own bias even in well-structured scenarios (Shen et al, 2020). Therefore, a researcher requires active participation in the process of determining subjects' perceptive bias against a point of reference (Leung, 2020).…”
Section: Process B: Evaluation Of Technology Acceptance Beyond Buildi...mentioning
confidence: 99%
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“…In explanatory research, participants are requested to rate their own psychological bias against these statements to ensure that the researcher does not influence the phenomenon. Nevertheless, humans are unable to assess own bias even in well-structured scenarios (Shen et al, 2020). Therefore, a researcher requires active participation in the process of determining subjects' perceptive bias against a point of reference (Leung, 2020).…”
Section: Process B: Evaluation Of Technology Acceptance Beyond Buildi...mentioning
confidence: 99%
“…During information overload, UTT encourages decision-makers to take time and "sleep on a dilemmatic problem" to derive an appropriate solutions. As opposed to objectivism in rational methods, unconscious thoughts are biased and are effective in resolving complex matters (Shen et al, 2020;Li et al, 2017).…”
Section: Process E: Human Attitudes Under Decision-makingmentioning
confidence: 99%
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