The purpose of this study was to test the relationship between the types of non-verbal communication by sports coaches and their participants' emotional responses, satisfaction, and participation adherence behavior intention by setting up structural equation modeling (SEM). The study included 253 participants who were receiving lessons from sports coaches in South Korea and had the following results: First, sports coaches' paralanguage and physical appearance had a positive impact on participants' positive emotional responses. Second, sports coaches' kinesics and paralanguage had a positive relationship with satisfaction level. Third, there was no statistically significant relationship between participants' positive responses and their satisfaction. Lastly, positive emotional responses and satisfaction drove the participation adherence behavior intention. In this study, particular types of the coaches' non-verbal communication were found to be an important antecedent variable in predicting the participants' positive emotional responses, satisfaction, and participation adherence behavior intention. These results may be invaluable in helping sports coaches recognize the efficiency of non-verbal communication beyond that of verbal communication.