Abstract:Meta Platforms, the owner of Facebook, Instagram, and WhatsApp, is the world's largest social media company. The revenue model of social media companies is based on targeted advertising. In this type of advertising, the likes left by the us er on social media and all kinds of data are sold to marketing companies as commodities. Users are expected to devote all their time and attention to the platform. The more users and time spent on the platform, the more user attention and data can be harvested, which is the… Show more
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