Facebook commerce usage intention: a symmetric and asymmetric approach

Santos, Manuel Alonso Dos; Jiménez, Mario Alguacil; Carvajal-Trujillo, Elena

doi:10.1007/s10799-019-00311-2

Cited by 9 publications

(5 citation statements)

References 62 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The KMO (Kaiser-Meyer-Olkin) test value of 0.93 suggests that factor analysis can be employed (Alonso-Dos-Santos et al, 2020). The Cronbach's α value for the entire questionnaire was 0.94, displaying a high overall reliability of the questionnaire (Hair et al, 2016), while the CR (Composite Reliability) values for all variables exceeded 0.70 (Table 1), demonstrating acceptable reliability (Bagozzi & Yi, 1988).…”

Section: Measurement Model Assessmentmentioning

confidence: 99%

Mobile social commerce content, consumer emotions and behaviour

Liu

Edu

et al. 2023

Int J Consumer Studies

View full text Add to dashboard Cite

Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers due to the increasing number of mobile app users and combination of e‐commerce and sharing features of MSC platforms. The limited existing research on MSC recommends that the impact of MSC platform features/content on consumer behaviour should be further explored, while the social commerce literature emphasizes the necessity to investigate impulse buying (IB) and social participation (SP). Thus, this study adopted the Stimulus‐Organism‐Response (SOR) theory to investigate the impact of MSC content's usefulness, interactivity, entertainment and authenticity, built from the literature, on consumer emotions (arousal and pleasure), and their relationship with IB and SP. A sample of 345 Generation Y Chinese consumers was employed, while responses were collected through a survey, being used partial least squares (PLS) structural equation modelling to test our hypotheses. Significant relationships were established between the content characteristics and emotions, entertainment exhibiting the strongest impact on arousal, and authenticity on pleasure. Arousal had a significant impact on pleasure, and arousal and pleasure significantly affected IB and SP, with arousal displaying a stronger impact. This research expands the MSC theory through the grouping of content characteristics, documentation on the impact on consumer emotions, the relationship between arousal and pleasure, and the effect on both IB and SP, extending the SOR theory applicability. Practical recommendations for Generation Y MSC marketing are proposed. The model could be extended by introducing privacy concern, content personalization, perceived risk as independent factors, and trust and planned behaviour as explained variables.

show abstract

Section: Measurement Model Assessmentmentioning

confidence: 99%

Mobile social commerce content, consumer emotions and behaviour

Liu

Edu

et al. 2023

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…An increase in the breadth and depth of social networks positively influences the financial performance of a business, allowing it to quickly adapt to changing markets (Du and Jiang 2015;Bunten 2018). Companies that primarily serve business customers and operate in a technological environment should engage in the use of social media to access relevant information as much as possible, thus achieving improved marketing performance and effectiveness and efficiency of management decisions (Leischnig et al 2016;Alonso-Dos-Santos et al 2020;Rozak et al 2021). Better measurement of digitization will enable a clearer analysis of the performance implications of digitization (Ritter and Pedersen 2020).…”

Section: Digitization and Corporate Performance In Smesmentioning

confidence: 99%

Reconfiguration of Technological and Innovation Capabilities in Mexican SMEs: Effective Strategies for Corporate Performance in Emerging Economies

Valdez-Juárez

Ramos-Escobar

Álvarez

2023

Administrative Sciences

View full text Add to dashboard Cite

Latin American SMEs currently have serious financial and technological limitations. These problems have generated poor progress in technological digitization, innovation management, and corporate performance. The purpose of this research is to first analyze the direct effect that digitalization has on the management of innovation and corporate performance of Mexican SMEs. Secondly, the moderating effect that technological barriers have on the digitization, innovation, and results of the corporate performances of Mexican SMEs is examined. This study compiles information from a sample of 4121 managers of SMEs in the service trade and manufacturing sector. The information collection technique was through a personal interview (online questionnaire) addressed to the owner and/or manager of the SMEs through the LimeSurvey Professional platform. The fieldwork was carried out during the months of January to July of the year 2022. The structural equations model (SEM) was used for data analysis, specifically with the statistical technique of analysis of variance through the partial least square (PLS). The findings revealed that digitization has positive and significant effects on innovation management and corporate performance. In addition, the results indicate that the barriers to digitalization as a moderating variable have been impeding development and digital transformation and reducing the results of innovation and corporate performance of Mexican SMEs. This study contributes to the development of dynamic capabilities theory.

show abstract

“…1639 and repurchase influence usage intentions of F-commerce [31], [35]- [39]. An interesting fact is that in social media like Facebook-Instagram, people shop instantly.…”

Section: Review Of Related Literaturementioning

confidence: 99%

COVID-19 impact on Facebook-based social commerce in Bangladesh

Alam

Rahman

2022

IJECE

View full text Add to dashboard Cite

Popular social media Facebook-oriented social commerce (S-commerce), commonly known as Facebook commerce (F-commerce) has progressed towards a bevy business in Bangladesh. Many young people, especially at the age of 20-28, are now in this industry. The pandemic situation due to coronavirus disease 2019 (COVID-19) forces people to buy more from the online market because of the safety issue. People are getting more interested in the new trend of buying from an online store. The current study aims to explore the impact of COVID-19 on F-commerce, particularly in Bangladesh. It uses the non-probability purposive sampling method and collects 181 usable responses through an online questionnaire. A research model is developed following the social commerce acceptance model (SCAM), and structural equation model partial least square (SEM-PLS) using SmartPLS 3.0 is applied to find out and justify the result. Likert five-point scale for determining the independent variables, including COVID-19 awareness (CA), consumer behavior (CB), and purchase intention (PI), is used. The study result confirms that these three variables have a positive impact on F-commerce. The survey covers other measurable items that indicate some assumptions, which reflect F-commerce consumers’ behavior. The researchers recommend that F-commerce businesspeople must emphasize on mitigating trust issues and provide enhanced home delivery service.

show abstract

Facebook commerce usage intention: a symmetric and asymmetric approach

Cited by 9 publications

References 62 publications

Mobile social commerce content, consumer emotions and behaviour

Mobile social commerce content, consumer emotions and behaviour

Reconfiguration of Technological and Innovation Capabilities in Mexican SMEs: Effective Strategies for Corporate Performance in Emerging Economies

COVID-19 impact on Facebook-based social commerce in Bangladesh

Contact Info

Product

Resources

About