Abstract:The rapid rise of the tourism industry in Taiwan in recent years has led to tourism hassles owing to differences in cultures and customs. Tourism hassles refer to unpleasant experience in the process of traveling. Through the perspective of Taiwanese outbound travellers, this study explores the negative emotions that may arise in multiple aspects of the tourism process to affect the perception of the tourism hassles, shape the attitude tendencies towards tourism hassles among Taiwanese outbound travellers, and… Show more
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