Extrinsic cues and perceived risk: the influence of consumption situation

Aqueveque, Claudio

doi:10.1108/07363760610681646

Cited by 131 publications

(97 citation statements)

References 49 publications

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“…Costs and risks may be high or low in the eyes of different individual tourists. The low risk associated with a holiday destination can influence repeat visitations, contributing to increased employment and modern infrastructure (Aqueveque, 2006;Darnell & Johnson, 2001). Moreover, the low risk that tourists perceive in a holiday destination can impact on its reputation for safety and encourage repeat visitation (Kozak et al, 2007).…”

Section: Costs and Risks In Relation To Tourist Satisfactionmentioning

confidence: 99%

Tourists’ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island

Aliman¹,

Hashim²,

Wahid³

et al. 2016

IJMS

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This study attempts to investigate the antecedents of tourist satisfaction. The focus of the study is Langkawi Island, a well-known tourist destination in Malaysia. Questionnaires were distributed to 500 tourists in Langkawi Island. Descriptive statistic, factor analysis and multiple regressions were run on the 482 useable data. The results indicate that 295 (61.2%) of the respondents were repeat visitors and the remaining 187(38.8%) were first-timers. More than half (56.8%) of the respondents had high levels of satisfaction with the mean items score of 3.90 and above. When factor analysis was run, seven factors emerged from the 33 items used to measure the contructs. Apart from tourist expectations, perceived quality, destination image, cost and risks, and perceived value, a new variable known as social-security was identified as a predictor. Regression analysis revealed that destination image, tourist expectations, costs and risks, and social-security have positive and significant influence on tourist satisfaction. Social-security was found to be the most important predictor of tourist satisfaction, followed by tourist expectations, destination image, and costs and risks. The findings of this study could provide guidelines for tourism managers and destination operators to further develop better strategies to satisfy travellers to Langkawi.

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Section: Costs and Risks In Relation To Tourist Satisfactionmentioning

confidence: 99%

Tourists’ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island

Aliman¹,

Hashim²,

Wahid³

et al. 2016

IJMS

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“…When the product is visible, consumers may try to fit into the group often looking to the group for guidance (Aqueveque, 2006). According to Mowen and Minor (1998), public situations are affected by the social comparison process, which they define as "the process through which people evaluate the 'correctness' of their opinions, the extent of their abilities and the appropriateness of their possessions" (p. 489).…”

Section: Social Visibilitymentioning

confidence: 99%

The Influence of Situational Variables on Brand Personality Choice

Wysong¹,

Beldona²,

Munch³

et al. 2012

IJMS

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The goal of this research is to investigate whether or not consumers select brands (and their brand personality) based on two important situational variables: social visibility and situational involvement. An experimental study was conducted in which two hundred and thirty-nine respondents were randomly assigned to one of four situations and asked via a self-administered questionnaire to describe the beer, with regard to its brand personality, that they would purchase in that situation. Situations were either high or low in social visibility and high or low in situational involvement resulting in a 2 X 2 factorial design. Three-way interaction effects between the situational variables (i.e., situational involvement and social visibility) and an individual variable (i.e., brand loyalty) were discovered. The results indicate that depending on the situation and an individual's brand loyalty, consumers will seek different types of brands (personality-wise). Thus, this research should help brand managers further understand how their brands are perceived and consumed.

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“…On the other hand, the brand's strength is an important factor in decision-making in conditions of uncertainty, i.e. in purchasing processes where product quality is difficult to perceive (Montgomery and Wernerfelt, 1992), it is usually considered as a moderator of commercial stimuli effectiveness (Aqueveque, 2006). According to Lee (2002), the evaluation and product selection process is based on the following factors: perceived stimuli, information delivered by the message advertised, or on information retrieved from memory.…”

Section: Research Frameworkmentioning

confidence: 99%

“…Although brand strength is usually considered as a moderator of commercial stimuli effectiveness (Aqueveque, 2006), we know practically nothing about its effect on sustainable advertising as a moderator of consumer preferences for product design attributes. However, at least in some conditions, the brand strength can moderate this relationship to the point to overshadow the sustainable message, especially when the brand is much known and highly accessible from memory (Negundagi, 1990).…”

mentioning

confidence: 99%

How a sustainable message affects brand attributes

Huertas-García

Segura

Mas‐Machuca

2016

Industrial Management &Amp; Data Systems

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Purpose: The purpose of this paper is to understand how an advertising campaign incorporating an ecological message affects heuristic structure of consumer preferences for hedonic (design and aesthetics) and utilitarian benefits (functionality and performance) provided by the product advertised. Also, the second objective is to reach an understanding of how brand equity moderates these relationships.Design/Methodology/Approach: The paper proposes a two-stage study: a qualitative and exploratory part, in which the authors seek to determine the most important hedonic and utilitarian attributes as well as strong and weak brands, and a quantitative and causative part to test the hypothesis proposed. Findings:The results show that when the brand advertised incorporates an ecological message, consumers show a greater preference for hedonic attributes than when the advertisement does not incorporate this message. On the other hand when the brand incorporating the sustainable message is weaker, consumers show a greater preference for hedonic attributes than when it is stronger.Practical Implications: The result shows important managerial implications for companies with weaker brands, since it indicates that it is much more profitable, in terms of consumer's perceived usefulness, to invest in social and ecological actions than stronger brands.Originality/value: Analyse how the used of ecological messages can modify consumer's heuristic according to utilitarian and hedonics attributes.

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Extrinsic cues and perceived risk: the influence of consumption situation

Cited by 131 publications

References 49 publications

Tourists’ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island

Tourists’ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island

The Influence of Situational Variables on Brand Personality Choice

How a sustainable message affects brand attributes

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