2021
DOI: 10.1016/j.foodqual.2021.104191
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Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price

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Cited by 118 publications
(116 citation statements)
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References 55 publications
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“…The finding that diet diversity improves with increasing level of income is consistent with the theoretical assumptions on consumer behavior previously formulated by Dorce et al [ 152 ], Panait et al [ 153 ], Chandra et al [ 154 ], and Qiu et al [ 43 ]. People who feel increasingly food secure due to a higher purchasing power are more certain about their ability to obtain higher-quality and more nutritious foods.…”
Section: Discussionsupporting
confidence: 89%
“…The finding that diet diversity improves with increasing level of income is consistent with the theoretical assumptions on consumer behavior previously formulated by Dorce et al [ 152 ], Panait et al [ 153 ], Chandra et al [ 154 ], and Qiu et al [ 43 ]. People who feel increasingly food secure due to a higher purchasing power are more certain about their ability to obtain higher-quality and more nutritious foods.…”
Section: Discussionsupporting
confidence: 89%
“…Awan et al [33] emphasized that consumer perceived knowledge driving the activities have a positive effect on the corporate improvements. Perception motivates the consumption towards sustainable products due to the personal gains such as health and the environmental protection [10,11,34]. Moreover, Thomas et al [12] suggested that SC is enhanced by positive consumer perceptions of sustainable information which influences their preferences toward the product.…”
Section: Sustainable Consumptionmentioning
confidence: 99%
“…Moreover, according to Rondomi and Grasso [40], there is a lack of clear understanding on consumer behavior toward SC due to many attributes influencing that behavior. For example, Dorce et al [11] claimed that even consumers with sustainable intentions do not always result in having a sustainable behavior. Therefore, consumer behavior remains in question to impact and enhance SC.…”
Section: Sustainable Consumptionmentioning
confidence: 99%
“…The TPB model has been used and validated in other studies to analyze an individual's behavioral intention [22,[37][38][39][40][41][42]. According to Ajzen (2011) [43], adding new variables to the theory of planned behavior model should improve the prediction of intention and behavior, as there is a gap between intention-behavior, and the model by itself is not capable of predicting behaviors that are not driven by intentions such as habits and impulsive purchases [44].…”
Section: Background 21 Sustainable Purchase Intention and Cinemamentioning
confidence: 99%