Extending The Theoretical Understanding of Big Data Analytics Capabilities In Organizations: A Thematic Analysis

Abstract

Big Data Analytics (BDA) usage in industry has been increased markedly in recent years. As a data-driven tool to facilitate informed decision making, the need for BDA capability in organizations is recognized, but few studies have communicated an understanding of BDA capabilities in a way that can enhance our theoretical knowledge of using BDA in organizational domain. Big Data has been defined in various ways and , the past literature about classification of BDA and its capabilities is explored in this research . We conduct a literature review using PRISMA methodology, and integrate a thematic analysis using NVIVO12. By adopting five steps of PRISMA framework - , 70 sample articles we generate five themes, which informed through organization development theory, and develop a novel empirical research model which we submit for validity assessment. Our findings improve effectiveness and enhance the usage of BDA applications in various Organizations.