Abstract:Under the low-carbon economy environment, downstream retailer advertises upstream manufacturer's reduction to achieve better market performance, which is a common form of cooperation in low-carbon supply chain management. This paper assumes that the market share is dynamically influenced by product emission reduction and the retailer's low-carbon advertising. First, the Vidale–Wolfe model is extended. Second, from the perspective of centralization and decentralization, four differential game models of manufact… Show more
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