Western blots of olT3-1 cell extracts were immunostained with antibodies specific for various protein kinase C (PKC) isoforms. These revealed the presence of PKC types a, E and c, but j?, y, 6 and r] were not detected. The potency with which partially-purified cytosolic PKC from aT3-1 cells was activated by phorbol 12,13-dibutyrate (PDBu), mezerein and 1,2-dioctanoyl-sn-glycerol was assessed in the presence and absence of Ca". The inhibitors staurosporine, K252a, H7, GF109203X and Ro 31-8220 were tested on basal activity, PDBu-induced activity and Ca" + PDBu-induced kinase activity. Each inhibitor showed distinct differences in their I& values under the three conditions, su~~ting that these inhibitors may exhibit different potencies on the PKC isoforms present in czT3-1 cells. Although histone 111s was used as the phosphate acceptor for most of these experiments, the efficiency of a, E and 5 peptide and GS peptide substrates were also determined, with E peptide giving the greatest activity in the presence of PDBu or Ca2+. Each substrate displayed a different pattern of activation under the conditions tested. Overall, the findings suggest that 3 or more PKC isoforms with varying specificities are present in gonadotroph-derived aT3-1 cells and that the contribution of each isoform should be considered when these cells are used in models of anterior pituitary cell function where PKC is involved.Protein kinase C isoform; Gonadotroph; aT3-1 cell; Phorbol ester; Dia~ylgly~ro~ PKC inhibitor