Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Kaur, Jasmandeep; Malik, Priyanka; Singh, Surabhi

doi:10.1177/23197145221130653

Cited by 3 publications

(3 citation statements)

References 91 publications

(99 reference statements)

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“…play a vital role. It is very interesting to find that the frontal lobe is responsible for impulse control (Stuss & Knight, 2013; Kaur et al, 2023). The respondent generally does not make this type of purchase decision without planning.…”

Section: Methodsmentioning

confidence: 99%

An EEG‐based neuro‐recommendation system for improving consumer purchase experience

Panda

Chakladar

Rana

et al. 2023

J of Consumer Behaviour

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The aperture between the marketing domain and the electroencephalography (EEG)‐based brain–computer interface (BCI) has been achieved with the inception of neuromarketing. This domain helps access the hidden information of the preferences and tastes of the consumers who intend to purchase. Research scholars have experimented with this emerging area in multiple aspects like designing pricing, promotions, predicting purchase‐related activities, new product development, and so on. In this study, we have proposed an innovative use of neuromarketing to build a recommendation system. This recommendation system can potentially suggest suitable products to the consumer based on the past purchase behavior. This proposal carries huge potential in converting visitors to shoppers, increasing average order value, increasing the number of items per order, designing personalized promotions, and so on. The commonality of activated brain signals has been used to build this recommendation system. This neuromarketing‐based recommendation system carries the advantage over the traditional recommendation system as this system suggests products based on the actual real‐time state of the brain during the purchase. This system successfully initiated the starting point of building a neuromarketing‐based recommendation system.

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Section: Methodsmentioning

confidence: 99%

An EEG‐based neuro‐recommendation system for improving consumer purchase experience

Panda

Chakladar

Rana

et al. 2023

J of Consumer Behaviour

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show abstract

“…Generation Z has grown up in a world that is highly connected and digital, and they are comfortable with technology and expect seamless online experiences (Dittmar et al, 2020). Generation Z values convenience and speed when it comes to online shopping, and they are less likely to make purchases in physical stores (Kaur et al, 2023). Generation Z is influenced by social media and the opinions of their peers when making purchasing decisions, and they also place a high value on environmental sustainability and ethical consumerism (Qiu et al, 2021).…”

Section: Generation Zmentioning

confidence: 99%

Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Anuar,

Othman

2024

The European Proceedings of Social and Behavioural Sciences

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The COVID-19 pandemic has made certain activities interrupted, including the shopping habit of consumers in Malaysia, from physical shopping to internet shopping. The Internet has created unlimited opportunities in several sectors, especially in the retail business. Different generations have different perspectives and issues regarding internet buying. Thus, this study seeks to investigate the extent of the factors of perceived usefulness, perceived ease of use, perceived price, perceived convenience, and perceived trust influence consumers' online purchase intention in Malaysia, looking into the function of generational differences. An exploratory study design was adopted, and convenience sampling was employed for the sampling procedure. An online survey was distributed to 385 respondents. The hypothesis and relationship between variables were tested using multiple regression analysis. The results show that all independent variables except price are significant to influence online purchase intention. Furthermore, generational differences (Millennials) pose some influence on consumers' online purchase intention. The findings of the present study contribute valuable input to the existing knowledge and practices.

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“…According to McCormick et al [13], omni-channel is a new trend that will surround the market, and it is crucial to focus on and consider consumer behavior. The significant problems that have led researchers to do this research are that most of the research and academic papers are focusing on the perspective of Western countries compared to Malaysia [14]. It is imperative to investigate the Malaysian market as our local brand, as imported brands have started to accelerate in the retailing business.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Consumer Intention to Purchase via Omni-Channel Fashion Retail in Malaysia

Ahmad Mahyadin@Mahidin

2024

JESA

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The enormous development of technology and e-commerce in Malaysia creates a vast potential for traditional retailers to emerge with new technology and apply the omnichannel strategy concept. Customers nowadays use personal devices to enhance their shopping experience. The primary approach to promoting customization in a customer's journey to purchase is to integrate online and offline practices. This cross-sectional study focuses on factors influencing consumer intention to purchase via omni-channel fashion retail in Malaysia. The study sample consisted of 415 consumers, purposefully selected among Malaysia's fashion retailing population. The respondents were given questions regarding the perceived value of webrooming, the perceived value of showrooming, perceived compatibility, perceived risk, and the purchasing intention of omni-channel which were used to help gather responses on the intention of consumer purchase. The results revealed that perceived compatibility is the essential factor in consumer intention to purchase via omni-channel fashion retail, followed by the perceived value of webrooming, the perceived value of showrooming, and the perceived value of webrooming. This study is limited to the knowledge of consumers since the omni-channel strategy concept is still new in Malaysia and cannot yet be generalized. Due to that, the data obtained still does not reflect an accurate result regarding factors influencing consumers' intentions to purchase via omni-channel fashion retail in Malaysia. Therefore, the results suggest that the current cross-sectional study be further analyzed using qualitative research. It would be beneficial to replicate the study by region in Malaysia and add on cultural variables such as differences in gender and generation to get more generalizability. While most literature on omni-channel focuses on consumer attitudes and behavior perspectives, the current study aims to gain insight from consumer perspectives on factors that influence their intention. The study contributes to gaining knowledge on the primary factor of purchasing intention through omni-channel retail services in Malaysia, which deepens the understanding of consumer behavior to purchase from fashion retailers using the omni-channel strategy.

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Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Cited by 3 publications

References 91 publications

An EEG‐based neuro‐recommendation system for improving consumer purchase experience

An EEG‐based neuro‐recommendation system for improving consumer purchase experience

Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Factors Influencing Consumer Intention to Purchase via Omni-Channel Fashion Retail in Malaysia

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