Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia
Nur Atikah Nadiah Anuar,
Abdul Kadir Othman
Abstract:The COVID-19 pandemic has made certain activities interrupted, including the shopping habit of consumers in Malaysia, from physical shopping to internet shopping. The Internet has created unlimited opportunities in several sectors, especially in the retail business. Different generations have different perspectives and issues regarding internet buying. Thus, this study seeks to investigate the extent of the factors of perceived usefulness, perceived ease of use, perceived price, perceived convenience, and perc… Show more
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