“…More extensive studies on the marketing of educational services and the market of educational services in various countries (including Poland, the Russian Federation, Serbia, Spain, Great Britain, Canada, Hong Kong, Italy, the Czech Republic), taken from different perspectives, can be found in publications Brkanlic et al (2020), Nureev et al (2020), Smørvik and Vespestad (2020). Knight (2019), Fajčíkova and Urbancova (2019), Fantauzzi et al (2019), James and Derrick (2019), Guilbault (2018). Bolat and O'Sullivan, (2017), Ivy (2008), Hayes (2007).…”