2012
DOI: 10.1504/jdr.2012.046096
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Exploring the use of a game to stimulate energy saving in households

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Cited by 55 publications
(56 citation statements)
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References 16 publications
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“…However, one area that is gaining social marketing interest in a low‐income household context is energy consumption as there is growing societal concern over the rises in energy costs (Waiit, Roggeveen Gordon, Butler & Cooper, ; Sweeney, Webb, Mazzarol, & Soutar, ), which have a disproportionate impact on low‐income households who have limited disposable incomes (Butler, Gordon, Roggevee, Waitt, & Cooper, ). Research has provided evidence that energy saving behavior can be encouraged by marketing and serious games (Sweeney et al., ; Geelen, Keyson, Boess, & Brezet, ); however, there is little, if, any research on how serious games can encourage low‐income households to be energy efficient.…”
Section: Introductionmentioning
confidence: 99%
“…However, one area that is gaining social marketing interest in a low‐income household context is energy consumption as there is growing societal concern over the rises in energy costs (Waiit, Roggeveen Gordon, Butler & Cooper, ; Sweeney, Webb, Mazzarol, & Soutar, ), which have a disproportionate impact on low‐income households who have limited disposable incomes (Butler, Gordon, Roggevee, Waitt, & Cooper, ). Research has provided evidence that energy saving behavior can be encouraged by marketing and serious games (Sweeney et al., ; Geelen, Keyson, Boess, & Brezet, ); however, there is little, if, any research on how serious games can encourage low‐income households to be energy efficient.…”
Section: Introductionmentioning
confidence: 99%
“…By combining them, we argue, they provide a powerful environmental nudge, that is, a way to influence building stakeholders to do the right thing without compromising their freedom of choice [71]. Indeed, comparative and disaggregate data, when available, open the door to friendly competition among floors, departments, and units in a commercial setting, and such a gaming context is prone to make change happen [72].…”
Section: What Strategies Can Direct the Behavior Of Building Owners mentioning
confidence: 99%
“…al., 2011), por sistemas de gestão de energia doméstica -Home Energy Management Systems (HEMS) -( VAN DAM, et. al., 2012), pela gamificação (GEELEN, et. al., 2012), para o aquecimento (KUIJER e DE JONG, 2012), em ar condicionado (BHAMRA e TANG, 2012) e pela renovação doméstica do uso de energia (HAINES, V., et.…”
Section: Design Para O Comportamento Sustentávelunclassified