Exploring the Role of Business Social Networking for Organizations

Jerman, Damjana; Završnik, Bruno

doi:10.12959/issn.1855-0541.iiass-2015-no1-art02

Cited by 3 publications

(2 citation statements)

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“…It makes employees acquainted with the co-employees and superior to the policies, objectives, rules and regulations of the start-up (Redien-Collot and Lefebure, 2015). It has to coordinate a variety of strategies, tactics and messages and clear doubts, so the organization can work effectively without thinking about the threats that the pandemic has brought (Jerman and Zavrsnik, 2015). Research and hypothesis development…”

Section: Factors Of Entrepreneurial Strategic Plan Identified From Li...mentioning

confidence: 99%

Understanding the dynamics of entrepreneurial implementation during the COVID-19 pandemic

Sengupta

Dhir

2023

BIJ

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PurposeThe purpose of this study is to understand the rational cogent correlation among the factors that are responsible for the implementation of entrepreneurship to reinstate the severely affected ecosystem during the coronavirus disease 2019 (COVID-19) pandemic.Design/methodology/approachThis paper attempts to identify the various units of entrepreneurship and public policies of entrepreneurship from the coherent literature review and examine the units' objectives. Examination of these units will help understand how the economy can recover from the COVID-19 impact. Total interpretive structural modeling (TISM) and matrix impacts cross multiplication applique and classement (MICMAC) have been used to recognize the factors, which are responsible for detangling the slowdown of the economy.FindingsOn the basis of the literature review, a total of 13 factors have been identified. The TISM methodology represents the hierarchical structure of the recognized factors and examines the pros and cons.Research limitations/implicationsThe TISM lags to explain the strength and bond among the factors. The MICMAC addresses this problem and advises what factor plays an essential role and which factor impact is the least. An advocate administration of the factors could help to achieve a successful entrepreneurial plan.Originality/valueAn analytic study of the literature review demonstrates the relationship among the units to frame an entrepreneurial plan during the COVID-19 pandemic by using the TISM methodology. Hence, TISM provides reasonable facts to examine why and what factors need more attention for the generation of new business starters in the economic crisis.

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Section: Factors Of Entrepreneurial Strategic Plan Identified From Li...mentioning

confidence: 99%

Understanding the dynamics of entrepreneurial implementation during the COVID-19 pandemic

Sengupta

Dhir

2023

BIJ

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“…The digitalization of the market supports consumers’ desire to associate with brands on social SNSs (Burmann & Arnhold, 2008). In doing so, both consumer‐generated and brand‐created content have become necessary concerning brand popularity (Jerman & Zavrsnik, 2015). Moreover, consumers’ interest in generating content on SNSs increases when the activity is intrinsically enjoyable, involves a relationship commitment or enables self‐promotion (Islam et al., 2019).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity

Arya

Paul

Sethi

2021

Int J Consumer Studies

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This study examines how brand communication influences consumer‐based brand equity (BEQ) through social networking sites in the presence of brand attachment (BAT) as a mediator. The outcomes related to consumer‐BEQ, such as consumers’ pay intention and loyalty to a brand and a brand’s vocal ability, are also explored in this study. An empirical investigation for 498 responses was carried using Smart‐PLS, Process‐macro & artificial neural network modeling based hybrid approach. The analysis indicates that brand consumer‐BEQ is high when a brand’s communication on social media platforms is positive. A strong mediating role of BAT is confirmed. The study is unique in terms of explaining the role of brand communication on social networking sites and its impact on consumer‐BEQ in the presence of BAT as a mediator. While focusing on Millennials’ tech‐savvy characteristics and considering SNSs as an advanced tool for brand communication, brands should refine their marketing strategy.

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Digitalization in Small Business for Women Entrepreneurs in Ukraine

Kolarov¹,

Kononenko²,

Grinchenko³

et al. 2021

SM3P

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From September 2020 to April 2022, the “DIGI-WOMEN, digital entrepreneurship tools and support for women entrepreneurs” project is being implemented within the “Erasmus +” program. Project coordinator is the University of National and World Economy, Sofia, Bulgaria. Project partners are National Technical University “Kharkiv Polytechnic Institute”, Ukraine; Bit-management Beratung Gesmbh, Austria; Baltijas Juras Regiona Klasteru Eksperti, Latvia; Consulenza Direzionale di Paolo Zaramella, Italy; CEPOR Centar za politiku razvoja malih i srednjih poduzeća i poduzetništva, Croatia; Greek Association of Women Entrepreneurs – SEGE, Greece. Project overall objective is to develop a training program that will train experts in order to offer trainings and mentorship sessions that are tailored to the needs of the female entrepreneurs digitalizing their business and help them overcome the obstacles they face in the digitalization. As a result of analyzing the relevance of digitalization in small business for women entrepreneurs in Ukraine the conclusion was made that important areas of digitalization are: search for ideas for business and substantiate these ideas using digital technologies; creation and promotion of business websites; presentation and promotion of business in social networks; implementation of a CRM system at the enterprise. A training program is proposed to prepare experts who will then train women entrepreneurs who run small businesses. The program is designed in such a way that women entrepreneurs have mastered precisely those areas of knowledge that are recognized as the most important in the studies. The program consists of a number of trainings on the following topics: "Training techniques for women entrepreneurs in small business", "Search and Substantiation of Ideas for Business", " Development, deployment, analysis and promotion of the web site ", "Introduction to Social Media Marketing (SMM), "Implementation of digital technologies on the example of the Bitrix24 CRM system".

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Exploring the Role of Business Social Networking for Organizations

Cited by 3 publications

References 0 publications

Understanding the dynamics of entrepreneurial implementation during the COVID-19 pandemic

Understanding the dynamics of entrepreneurial implementation during the COVID-19 pandemic

Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity

Digitalization in Small Business for Women Entrepreneurs in Ukraine

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