Understanding the dynamics of entrepreneurial implementation during the COVID-19 pandemic

Abstract

PurposeThe purpose of this study is to understand the rational cogent correlation among the factors that are responsible for the implementation of entrepreneurship to reinstate the severely affected ecosystem during the coronavirus disease 2019 (COVID-19) pandemic.Design/methodology/approachThis paper attempts to identify the various units of entrepreneurship and public policies of entrepreneurship from the coherent literature review and examine the units' objectives. Examination of these units will help understand how the economy can recover from the COVID-19 impact. Total interpretive structural modeling (TISM) and matrix impacts cross multiplication applique and classement (MICMAC) have been used to recognize the factors, which are responsible for detangling the slowdown of the economy.FindingsOn the basis of the literature review, a total of 13 factors have been identified. The TISM methodology represents the hierarchical structure of the recognized factors and examines the pros and cons.Research limitations/implicationsThe TISM lags to explain the strength and bond among the factors. The MICMAC addresses this problem and advises what factor plays an essential role and which factor impact is the least. An advocate administration of the factors could help to achieve a successful entrepreneurial plan.Originality/valueAn analytic study of the literature review demonstrates the relationship among the units to frame an entrepreneurial plan during the COVID-19 pandemic by using the TISM methodology. Hence, TISM provides reasonable facts to examine why and what factors need more attention for the generation of new business starters in the economic crisis.

Study Case of Developments in Romania’s Advertising Industry Triggered by the Covid-19 Pandemic

“…Since the effects of these crises -and especially the crisis generated by the COVID-19 pandemic -brought about a number of structural changes with economic and human implications (Tharanga, 2022), since most agencies were obliged to lay off some of their staff or cut their benefits along 2020-2021 (Sengupta & Dhir, 2023), it can be considered that the topic approached here is a matter worth researching in its own right, but -at the same time -it is also an actual social issue, considering the social, human and economic implications that could be seen in contemporary society (Chaurasia & Ghose, 2023;Silverman, 2004, pp. 20-21).…”