“…At the same time, the relationship marketing research has become fragmented into areas such as relationship communication (e.g. Balaji, Roy and Wei, 2016), relationship dynamics (Harmeling, Palmatier, Houston, Arnold, and Samaha, 2015;Hollman, Jarvis and Bitner, 2015;Zhang Watson, Palmatier, and Dant, 2016), negative aspects of close relationship (Anderson and Jap, 2005) and the role of relationships in relation to other key issues such as service recovery (Hur, Moon and Jun, 2016) and service interactions (Martin, 2016). In conclusion, the relationship marketing research has moved to subareas, whereas many of its baseline ideas, such as inter-dependency between actors, are taken for granted in marketing.…”