Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China

Abstract

This study investigates the key antecedents affecting consumers’ continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer’s continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service provider. Financial risk and privacy risk serve as inhibitors to consumers’ continuance intention. Our research model is validated using data from 224 bike-sharing consumers in China. Both perceived value and trust in a service have a significant impact on consumers’ continuance intention. However, financial risk significantly affects customer’s continuance intention, although privacy risk does not have a significant impact on it. The analysis results show that perceived usefulness has no significant effect on both perceived value and trust in a service provider. The results demonstrate that perceived ease of use and perceived enjoyment play a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.

Using the Extended Acceptance Model to Understand Continuance Intention of Dockless Bike-Sharing

“…For example, scholars have verified that there is a positive relationship among perceived service quality, satisfaction, and continuance intention of DBS users through the application of a quality-loyalty model (Zhou and Zhang, 2019;Shao et al, 2020). Additionally, two TAM constructs (perceived usefulness and perceived ease of use) were found to be important predictors of intention to continue using DBS (Cheng et al, 2019;Wu R. et al, 2019;Kim and Kim, 2020). The other stream explores the continuance intention of DBS users from a pro-environmental perspective.…”

Examining the impact of relational benefits on continuance intention of PBS services: mediating roles of user satisfaction and engagement

“…Recently, researchers proposed that perceived value, trust, perceived usefulness, service quality, user's habits, satisfaction and weather condition most vital factors positively prompting continuance usage intention towards PBS (Kim and Kim, 2020;Zhanyou et al, 2020) and advocate exploring other relevant enablers of continuance intention. Based on SET and SOR theory, this study examines the impact of relational benefits, satisfaction and engagement on continuance intention and the multiple mediating effects of user satisfaction and engagement between relational benefits and continuance intention.…”

“…Recently, researchers proposed that perceived value, trust, perceived usefulness, service quality, user's habits, satisfaction and weather condition most vital factors positively prompting continuance usage intention towards PBS (Kim and Kim, 2020; Zhanyou et al. , 2020) and advocate exploring other relevant enablers of continuance intention.…”

External Environmental Analysis for Sustainable Bike-Sharing System Development

“…The results indicated that important factors when choosing this form of travel were such features as population density, median household income, age, gender, and station availability [39]. In the research work [40] simplicity of use of the system was observed and cycling pleasure was identified as a key element influencing the intention to use BSSs in the future. These factors have been identified as playing an important role in increasing the noticed value of the BSS as well as confidence in the service provider.…”