“…In line with this approach cognitive interventions aim at inducing abstraction and mindfulness to raise the construal level of the proximal choice and thus enhance the motivation for distal-goal-congruent behaviour, or to raise the self-control to resist goal-incongruent temptations (Amel, Manning, & Scott, 2009;Fujita & Roberts, 2010;Jenkins & Tapper, 2014;Mantzios & Wilson, 2014). A major drawback of these cognitive interventions is that they require effort and energy of the actor that are subject to depletion (Agrawal & Wan, 2009;Gino, Schweitzer, Mead, & Ariely, 2011;Imhoff, Schmidt, & Gerstenberg, 2015;Muraven & Baumeister, 2000). Another drawback is that most of these cognitive interventions are not suited for in-store consumer choice environments.…”