Exploring the Inherent Growth of e-Tailing via e-Personalization and Technological Innovations

Smith, Alan D.

doi:10.4018/ijide.2017010102

Cited by 5 publications

(1 citation statement)

References 76 publications

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“…Finally, we examined the concept of complexity and examined relationships to viewers' individual difference factors (e.g., working memory capacity), however, we did not ask participants to provide information about their preferences for the visual design of an LMS. Personalization by the system being used and customization by the user may improve the user experience and increase benefits to retailers, for example, by increasing buying and customer loyalty (Smith, 2017). Social media platforms and other applications also allow users to modify the user interface (e.g., white vs. black background; modern vs. standard views); these ideas could be translated to LMS.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Définir la complexité visuelle des systèmes de gestion de l'apprentissage à l'aide de mesures d'images et de notations subjectives

Stoesz

Niknam

Sutton

2020

CJLT

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Research has demonstrated that students’ learning outcomes and motivation to learn are influenced by the visual design of learning technologies (e.g., learning management systems or LMS). One aspect of LMS design that has not been thoroughly investigated is visual complexity. In two experiments, postsecondary students rated the visual complexity of images of LMS after exposure durations of 50-500 ms. Perceptions of complexity were positively correlated across timed conditions and working memory capacity was associated with complexity ratings. Low-level image metrics were also found to predict perceptions of the LMS complexity. Results demonstrate the importance of the visual complexity of learning technologies and suggest that additional research on the impact of LMS design on learning outcomes is warranted.

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Section: Limitations and Future Researchmentioning

confidence: 99%

Définir la complexité visuelle des systèmes de gestion de l'apprentissage à l'aide de mesures d'images et de notations subjectives

Stoesz

Niknam

Sutton

2020

CJLT

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Retail Management and Electronic Retailing

Kasemsap

2018

Supply Chain Management Strategies and Risk Assessment in Retail Environments

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This chapter presents the overview of retail management; retail management and technology; the aspects of Electronic Retailing (e-tailing); e-tailing and Electronic Commerce (e-commerce); the perspectives on online consumer behavior; and the advanced issues of e-tailing in retail environments. Retail management focuses on the processes that go into ensuring consumers can obtain the products they want from their chosen retail store. Effective retail management helps company distributes the finished products created by the business to consumers in order to determine and satisfy what buyers want and require. E-tailing is a powerful marketing technique for the right product with the right message to the right person. The chapter argues that effective retail management and e-tailing applications generate business revenue, build brand awareness, and pave the way for broader distribution in retail environments.

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Customer Relationships Management for Improved Productivity

Smith

2022

Research Anthology on Developing Socially Responsible Businesses

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Customer relationship management (CRM) is a core business strategy for most organizations. In today's global economy, it is essential for organizations to find ways of increasing their productivity. This article discusses the operations management's decision of customer relationships management. It is vital for a business to motivate its employees and use the best strategies to facilitate customer relations. The CRM-enabled strategy focuses on two organizations in the NE Ohio area: Progressive Corporation and KeyCorp Bank. The structure of this chapter is reflective of the qualitative business case study using best practices. Initially, a description of the companies' current strategies and software that promotes CRM is followed by some of its major strategic initiatives to foster the development of CRM. This basic case study approach aims to provide an understanding of the transitions, challenges, and the implementation of CRM in these organizations.

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Exploring the Inherent Growth of e-Tailing via e-Personalization and Technological Innovations

Cited by 5 publications

References 76 publications

Définir la complexité visuelle des systèmes de gestion de l'apprentissage à l'aide de mesures d'images et de notations subjectives

Définir la complexité visuelle des systèmes de gestion de l'apprentissage à l'aide de mesures d'images et de notations subjectives

Retail Management and Electronic Retailing

Customer Relationships Management for Improved Productivity

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