Retail Management and Electronic Retailing

Abstract

This chapter presents the overview of retail management; retail management and technology; the aspects of Electronic Retailing (e-tailing); e-tailing and Electronic Commerce (e-commerce); the perspectives on online consumer behavior; and the advanced issues of e-tailing in retail environments. Retail management focuses on the processes that go into ensuring consumers can obtain the products they want from their chosen retail store. Effective retail management helps company distributes the finished products created by the business to consumers in order to determine and satisfy what buyers want and require. E-tailing is a powerful marketing technique for the right product with the right message to the right person. The chapter argues that effective retail management and e-tailing applications generate business revenue, build brand awareness, and pave the way for broader distribution in retail environments.