Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination

Abstract

The purpose of this paper is to explore the effective factors in attracting outbound tourists to choose Iran as a traveling destination. This survey has been done in China. The total number of respondents was 406, where 95% of respondents filled an online questionnaire and 5% filled it manually. The exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to analyze the questionnaire, and logistic regression was deployed to explore the effective factors in this survey. The questions were defined based on the theory of planned behavior (TPB) and the role of culture, custom, the source of traveling information, and perceived traveling risks in choosing Iran as a traveling destination. The outcome of this survey on Chinese people suggested that the attractions of Iran, environment, and political risks are the main factors which play an important role in choosing Iran as a traveling destination. The experience of traveling abroad also revealed a significant effect in decision making on traveling destination.

Factors that encourage tourists to visit Mount Guntur Garut, Indonesia

“…Although business competition in the field of mountain tourism is not as competitive as other fields in Garut Regency, mountain tourism managers need to anticipate global tourism competition. Factor analysis using exploratory factor analysis (EFA) is relevant to explore the factors that encourage tourists to visit a tourist destination [9]. In line with efforts to design future marketing strategies, this study aims to explore the factors that encourage tourists to visit Mount Guntur Tourism.…”