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PurposeFamily businesses have contributed significantly to economic growth in various countries, including Indonesia. The coronavirus disease 2019 (COVID-19) pandemic reduced the world economy and caused economic shocks in various business sectors. Women successors face significant challenges in overcoming family business problems during the COVID-19 pandemic, especially in terms of resilience, which is seen as the organization's prominent ability for sustainability in a turbulent environment. Thus, this study aims to explore women's initiatives and propose a framework for family business resilience during the COVID-19 pandemic in Indonesia.Design/methodology/approachThis study uses a qualitative method with a case study approach to explore women's initiatives in family business resilience during the COVID-19 period. Data were collected through in-depth interviews with five women's successors of family businesses in Indonesia. Triangulation was used to test data validity. Meanwhile, data analysis uses the Miles–Huberman technique: data reduction, data display and conclusion drawing/verification.FindingsThis study found that women have the initiative to deal with the COVID-19 pandemic to develop and implement resilience in the family business. This study proposes a framework for factors that enhance family business resilience, including strategic decision-making (adaptive capacity, strategy renewal and appropriation capacity), strategic factors (successor motivation, successor competence and family support) and successor incremental program. Women have a long-term orientation toward the sustainability of their family businesses and can overcome various conflicts. The stereotypical view of women's leadership in family businesses has experienced a shift in which capability and competence are the main factors in recognizing women's leadership.Originality/valueThis study contributes to understanding women's roles in the resilience of family businesses under extreme stress during the pandemic. This study proposes a framework for family business resilience. In addition, this study adds new insights into the specific context of managing family business systems during the COVID-19 pandemic based on the resource-based view (RBV) and strategic management approach.

Purpose This paper aims to identify the opportunities for them to manage this type of company within the Indonesian context. Design/methodology/approach This paper features descriptive multi-case analyses with a qualitative approach being used to gather and analyze data through in-depth interviews with several Indonesian family business owners having experience of succession. Findings The participation of women in family business management in several major Indonesian cities is quite extensive, especially for those who are highly educated. Similarly, the benefits of involving women in the management of family businesses are quite high because of their personal traits of patience, fastidiousness, tenacity and thriftiness. What is required is to provide wider access for Indonesian women to corporate management positions, broaden their participation in family businesses, secure a controlling role for women and increase women’s knowledge and skills so as to increase the benefit to family company management and its ability to face global competition. Originality/value A conceptual framework demonstrating the various stages of succession planning related to gender equality, which provide women with an opportunity to form the next generation of family business leaders is provided.

Consumer attitude, Product attribute, Theory of reasoned action The development of today's economy growing rapidly, accompanied by increasingly sophisticated technological advances that led to the emergence of competition among firms.Increasing number of motorcycle brand in circulation led to a very tight competition in the motorcycle market, particularly in the type of motorcycle. This makes the consumer faced with various choices of brands, so the motorcycle manufacturers need to know the tastes and desires of consumers to create and sell a motorcycle can be favored by consumers. The purpose of this study were to determine what attributes are considered important by consumers to the product brand motorcycle Honda, Yamaha, and Suzuki, and to assess consumer attitudes toward product attributes motorcycle Honda, Yamaha, and Suzuki, The model used is multi-attribute attitude model of Fishbein Attitude Toward to Object Model and the Theory of Reasoned Action. The results of this study indicate that (1) that are considered important attributes are attached to the product brand motorcycle Honda, Yamaha, and Suzuki is the attribute Price has the highest positive score compared * with a score of other attributes for each of the Honda brand motorcycle , Yamaha, and Suzuki. (2) consumer attitudes showed a positive attitude in which the score for the Honda is +60.03, +56.14 Yamaha, and Suzuki is +55.00. (3) the dominant factor influencing purchasing decisions motorcycle products for the Honda brand is a member of the family, while for the brand Yamaha, and Suzuki are the others

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