2021
DOI: 10.1016/j.ipm.2021.102515
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Exploring the freemium business model for online medical consultation services in China

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Cited by 22 publications
(16 citation statements)
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“…willingness to enact negative activation, temporary boycott) (Bowden et al, 2017). Given that patient attitude (Song et al, 2021;Li, 2020), patient payment (Jiang et al, 2021a;Chang et al, 2017) and negative WOM behavior (Um and Lau, 2018) can be seen as representative set of patient behavioral responses, we mainly focus on three expressive forms of negatively-valenced engagement. First, consumer resistance to MMC services in this article is in line with the definition of active resistance (Kumar et al, 2020), which can be conceptualized as an attitudinal outcome at the evaluation stage.…”
Section: It Identity and Consumer Engagementmentioning
confidence: 99%
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“…willingness to enact negative activation, temporary boycott) (Bowden et al, 2017). Given that patient attitude (Song et al, 2021;Li, 2020), patient payment (Jiang et al, 2021a;Chang et al, 2017) and negative WOM behavior (Um and Lau, 2018) can be seen as representative set of patient behavioral responses, we mainly focus on three expressive forms of negatively-valenced engagement. First, consumer resistance to MMC services in this article is in line with the definition of active resistance (Kumar et al, 2020), which can be conceptualized as an attitudinal outcome at the evaluation stage.…”
Section: It Identity and Consumer Engagementmentioning
confidence: 99%
“…The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/0263-5577.htm patient satisfaction, the adoption or continuous usage of MMC and the choice or purchase of MMC (Chiu et al, 2021;Song et al, 2021;Zhang et al, 2022;Kamal et al, 2020;James et al, 2022), focusing on the antecedents of MMC success but limiting research being conducted on MMC failure. Given the negative impact of negatively-valenced engagement on the long-term development of MMC (Jiang et al, 2021a), researchers, albeit few, started to pay attention to this issue, but they addressed it by investigating the influencing factors for positivelyvalenced engagement. For example, Wu et al (2022a) and Yang et al (2021) have pointed out that some patients may be reluctant to engage in MMC due to privacy concerns and a lack of trust.…”
Section: Introductionmentioning
confidence: 99%
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“…Companies employ customer analytics for various purposes [33]- [36], including branding, reputation management, customer relations management, marketing, advertising, cross-selling, upselling, and other businessrelated activities. If the data is at the individual level, one can employ it for personalization efforts, such as email marketing, for example.…”
Section: B Customer Analyticsmentioning
confidence: 99%
“…Examples of digital contact technologies include fullfledged telemedicine solutions transmitting audio, video, and biomedical data [2], [5]; controlled use of public video calling platforms (such as Skype, Facetime, or Zoom) [6]; specialized mHealth applications [5]; asynchronous advice-giving using specialized web services and discussion fora [7]. More recently, synchronous online chat services employing embodied conversational agents [8] have been introduced as an additional communication tool to enable digital contact between a patient and healthcare professionals, typically in the context of healthcare guidance [3], [9].…”
Section: Introductionmentioning
confidence: 99%