“…Naturally, the higher a project's funding goal is, the less likely it will be reached (Koch & Siering, 2019). Nonetheless, prediction models that aim to understand crowdfunding success from the fundraising perspective typically include a large number of various antecedents, ranging from the creator's age and gender (Johnson et al, 2018;Ba et al, 2021), education (Allison et al, 2017), and social capital (Ba et al, 2021;Zhang et al, 2022), to web presence and social network ties (Hoegen et al, 2018), replies, updates, comments and blog entry counts on the project (Kraus et al, 2016;Wang et al, 2018;Yeh et al, 2019), word count of the project's introduction, video count (Bi et al, 2017), and project type and funding level (Liang et al, 2019). Cordova et al (2015) investigated the roles of funding goal, project duration, and daily amount of money contributions in predicting fundraising success.…”