Exploring the effectiveness of image repair tactics: comparison of U.S. and Middle Eastern audiences

Gribas, John; DiSanza, James R.; Hartman, Karen L.; Carr, David; Legge, Nancy J.

doi:10.1080/08824096.2021.1909550

Cited by 1 publication

(1 citation statement)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Second, the strategy of evading responsibility uses good intentions. According to the literature, this is a successful strategy (Holtzhausen and Roberts, 2009;Valdebenito, 2013;Arendt et al, 2017;Sawalha, 2020;Gribas et al, 2021). The organization may not be able to deny some responsibility for the failure and will thus communicate a message that reduces its responsibility for the crisis (Benoit, 1995).…”

Section: Discussionmentioning

confidence: 99%

Indonesian public officials after erroneous statements about COVID-19: An application of image restoration theory

Andarini

Pratiwi²,

Setiyowati³

et al. 2023

Front. Polit. Sci.

View full text Add to dashboard Cite

IntroductionThis study aimed to examine the tactics and strategies of Indonesian public officials to restore their reputation after making false claims and policies on coronavirus 2019 (COVID-19). The significance of this study can be separated into two categories. First, the application of image restoration theory to public organizations and public officials is uncommon. Second, it is essential to analyze the application of this theory to diverse social, political, and economic contexts of emerging nations; as a result, these distinctions may lead to varied research conclusions.MethodologyA dataset of 2,000 Instagram posts by Indonesian public officials was generated to conduct the content analysis.ResultsThis study found that reducing offensiveness, evading responsibility, and taking corrective action are the three most commonly seen practices followed by Indonesian public officials. This study confirms that denial and mortification are employed exceedingly infrequently in non-Western countries because both these strategies are believed to diminish the image of public leaders in public view.DiscussionThis study presents the practical implications that public officials or public relations experts who represent them must be cautious since it can have severe implications on their reputation. This study also argues that erroneous claims when posted by public officials attract unwanted public attention and negatively affect their image. Furthermore, this study provides practical implications for public officials and their representatives to be more cautious while handling media accounts.

show abstract