“…These studies have shown that reputation assessments are associated with numerous important attributes, such as the quality of a firm's products (Podolny, 1993), financial performance (Gabbioneta, Ravasi, & Mazzola, 2007), social responsibility (Schwaiger, 2004), esteem (Hall, 1992), and trust (Walsh, Mitchell, Jackson, & Beatty, 2009), among other factors. While strategy and marketing scholars emphasized the factors determining corporate reputation and its heterogeneity among corporate audiences and stakeholders (Fombrun & Shanley, 1990;Hall, 1993), sociologists and psychologists concentrated on the mechanisms through which corporate reputation is formed (Bromley, 2001;Staw & Epstein, 2000).…”