Exploring the Cognitive, Affective, and Behavioral Responses of Korean Consumers Toward Mobile Payment Services: A Text Mining Approach

Jung, Minji; Lee, Yu Lim; Yoo, Chae Min; Kim, Ji Won; Chung, Jae‐Eun

doi:10.1007/978-3-319-92043-6_50

Cited by 1 publication

(1 citation statement)

References 31 publications

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“…Such experience, consequently, leads to resultant consumer behaviors (to use the service or not; Sheth et al 1991). The consumer value and behavioral model has been adopted in diverse topics, such as mobile services (Jung et al 2018), mobile advertisements (Lu et al 2019), and mobile learning (Baydas and Yilmaz 2018). Most studies, however, have focused on the functional aspects of information technology.…”

Section: Consumer Value and Behaviormentioning

confidence: 99%

Connecting through Technology: Smartphone Users’ Social Cognitive and Emotional Motivations

Youn

2019

Social Sciences

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Smartphones provide various services not only for social purposes but also for personal desires. This study aims to understand the multi-dimensional motivations of smartphone users. An extended motivational framework was developed using perceived benefits (i.e., expected benefits) and social influence (i.e., social identity achieved from mobile social media) from a social cognitive perspective, which was then expanded to incorporate the second-order construct of emotional attachment (i.e., emotional desires). This study examines the effects of motivations on value perceptions, which consequently explains current smartphone use. Structural equation modeling (SEM) was used, and data collected from 738 current smartphone users were analyzed. Regarding the results, expected benefits (i.e., information seeking, entertained activity, self-reactiveness, and immediate access), social influence (i.e., social identity achieved from mobile social media), and emotional desires (i.e., emotional attachment) explained value perceptions (i.e., social, hedonic, and utilitarian values) which positively influence the recent use of smartphones.

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Section: Consumer Value and Behaviormentioning

confidence: 99%

Connecting through Technology: Smartphone Users’ Social Cognitive and Emotional Motivations

Youn

2019

Social Sciences

View full text Add to dashboard Cite

show abstract

Exploring the Cognitive, Affective, and Behavioral Responses of Korean Consumers Toward Mobile Payment Services: A Text Mining Approach

Cited by 1 publication

References 31 publications

Connecting through Technology: Smartphone Users’ Social Cognitive and Emotional Motivations

Connecting through Technology: Smartphone Users’ Social Cognitive and Emotional Motivations

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