“…Wong et al's (2014) study investigated on the factors influencing consumers intention to adopt mobile shopping by extending three additional variables, namely, compatibility, perceived enjoyment and perceived cost with the original TAM. Similarly, Groß (2015) used a modified TAM and the results show that, in addition to the traditional TAM factors, perceived enjoyment and trust in the m-vendor affect the consumer's intention to engage in mobile shopping, which, in turn, determines mobile shopping behaviour in general. Hung et al (2012) adopted a modified ECM to examine the determinants of mobile shopping continuance.…”