Exploring Pro-Environmental Behaviour in FMCG Supply Chain

Abstract

This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider as most important for the prediction of the pro-environmental behaviour concept. The findings showed a statistically significant correlation between the green indicators of pro-environmental behaviour, such as reverse logistics, the packaging waste management, energy consumption, ecological awareness, acting in accordance with green moral codes, compliances with legal and statutory ecological norms, interior hygiene and ecological infrastructure. The differences in these indicators are particularly visible among the observed participants in the supply chain and between the places of residence of employees (EU/non-EU countries). The test results served as the basis for defining a model for predicting pro-environmental behaviour. Future research should focus on extending the sample of research to the EU market, in order to make a better comparative analysis between EU and non-EU countries.

Performance of cold chain logistics service providers in the fast-moving consumer goods industry in Nigeria: a systematic review

“…The FMCG industry although vital and contributes significantly to employment and economic growth, development in Nigeria faces several challenges such as low innovative practices including inadequate infrastructure, limited technology adoption, innovative practices, professional skills requirement and a challenging regulatory environment according studies of [2], [41], [42], [43], and [44]. These authors further argued that FMCGs are faced with different types of environmental and industrial challenges that affect their daily performance.…”