Exploring preferences and sustainable attitudes of Airbnb green users in the review comments and ratings: a text mining approach

Analysis of airbnb’s green user emotional characteristics: How do human, geographical, housing, and environmental factors influence green consumption?

“…Biswas and Roy (2015) found that the word "green" was often considered to sustainable in the consumption process. In some studies on sustainable consumption behavior, it is found that users who use "green," "clean" and other words in reviews tend to make sustainable consumption behavior (Wang Y. et al, 2019;Serrano et al, 2021;Wang and Yu, 2021). To compile a list of search terms, the researchers iterated on related terms and found that only words such as "sustainability," "green," "organic," "clean" and "conservation" could highlight the sustainable consumption behavior (Serrano et al, 2021).…”

“…In some studies on sustainable consumption behavior, it is found that users who use "green," "clean" and other words in reviews tend to make sustainable consumption behavior (Wang Y. et al, 2019;Serrano et al, 2021;Wang and Yu, 2021). To compile a list of search terms, the researchers iterated on related terms and found that only words such as "sustainability," "green," "organic," "clean" and "conservation" could highlight the sustainable consumption behavior (Serrano et al, 2021). Therefore, this paper selects reviews with these words in the sentences to identify green users in Airbnb and conduct research.…”

“…Kim et al (2021) analyzed the online reviews of Airbnb users in multiple cities around the world and found that users' purchase intentions are affected by the host's response. The study by Serrano et al (2021) indicates that green users are part of the Airbnb user group. In order to guide more travelers to green consumption, reduce the trust barriers among shared accommodation entities, and thus promote the development of the domestic shared accommodation market.…”