Analysis of airbnb’s green user emotional characteristics: How do human, geographical, housing, and environmental factors influence green consumption?

Abstract

In the context of the sharing economy, green consumption is becoming a trend. Shared accommodation represented by Airbnb has been extensively studied. Analysis of the emotional characteristics of green users is the key to promoting the sustainable development of Airbnb. The article obtains the online reviews of Airbnb green users, fully considers the deviation caused by the weight of feature words to the sentiment calculation, and combines the sentiment value with the weight value to obtain the comprehensive sentiment value of green users. Then, a spatial comparative analysis of green users’ emotional characteristics in Beijing, Shanghai and Hong Kong in China is carried out. The results show that in Airbnb, green users have a more obvious emotional tendency to human and geographical factors, followed by housing factors, and show lower tendency to environmental factors. The study provides a new perspective for optimizing the Airbnb scoring system and promoting the sustainable development of the shared accommodation market.

Host–Guest Interaction and Sustainable Consumption Behaviour on Sharing-Accommodation Platforms: Using a Big Data Analytic Approach

“…Hence, this research emphasises the fact that host-guest interaction is a key factor influencing sustainable consumption behaviour in shared accommodation and the significance of building up host-guest relations with the green consumer segment. The above findings support previous papers' results [54] by further demonstrating that relationships are more important in the minds of green consumers and that good relationships are more conducive to sustainable consumption behaviour. Meanwhile, the empirical findings support those of previous papers [37,64,101], demonstrating that host-guest interaction is a process of value co-creation and social exchange instead of pure economic reciprocity, which also explains why green consumers value their relationships with hosts and tend to consume more sustainably in the sharing accommodation context.…”

“…The intensifying concerns regarding climate change and its extensive ecological consequences influence consumers to make environmentally responsible purchasing decisions [52]. Individuals identified as 'green consumers' have a high propensity to engage in eco-friendly behaviours [53], and they consistently employ terms relevant to green consumption behaviours in their transactional exchanges [54]. Sustainable consumption behaviours (SCBs) encompass a set of behaviours that contribute to sustainability [55].…”

“…Sharing accommodation, as argued by Liu et al [58], is a more ecologically responsible alternative than conventional hospitality services (e.g., hotels), since it decreases resource consumption, such as continuous lighting and heating in communal areas, thereby reducing carbon dioxide emissions. SCBs, driven by altruistic values and personal norms [54], encourage consumers to sacrifice their personal interests [55], such as sharing, supporting others, and behaving responsibly [56] instead of booking hotels from a more hedonic-oriented perspective [58].…”

Impact of consumer information capability on green consumption intention: the role of green trust and media publicity

“…Similarly, Martin conducted a case study on the Danish organic food system and observed that trustworthiness holds particular significance within this system, as higher levels of consumer trust are associated with stronger inclinations toward green consumption ( Martin, 2015 ). As a novel consumption model, green consumption benefits from the enhancement of consumer beliefs regarding products and companies, evoking positive emotions and, consequently, amplifying consumers’ willingness to engage in green consumption ( Wang and Wangt, 2022 ). Trust exercises a pivotal influence on consumers’ selection and implementation of green consumption behaviors, with individuals exhibiting higher levels of trust displaying greater intentions for green consumption.…”