2016
DOI: 10.1080/10454446.2015.1121430
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Exploring Point of Sale Strategies for Improving Seafood Retailing: The Case of the Australian Oyster Industry

Abstract: The commodification of many food products, combined with increasing market share of supermarkets, has increased the importance of point of sale (POS) strategies in speciality food retailers such as fishmongers. The purpose of this study is to develop strategies to improve the retailing of seafood in fishmongers, specifically oysters, a species which is currently underutilised; as although they are eaten by many consumers, purchase frequency is low. A literature review identifies the key drivers and barriers to… Show more

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Cited by 7 publications
(2 citation statements)
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“…Studies can contribute to theory and practice by bringing together the existing literature on seller and consumer information about the subjects to develop and test practical strategy concepts [7]. The data frame has 96 observations with 7 variables.…”
Section: Exploratory Analysismentioning
confidence: 99%
“…Studies can contribute to theory and practice by bringing together the existing literature on seller and consumer information about the subjects to develop and test practical strategy concepts [7]. The data frame has 96 observations with 7 variables.…”
Section: Exploratory Analysismentioning
confidence: 99%
“…In terms of regional and country/region-specific productions, it has stagnated in most countries and the increase is primarily driven by the Asian market [8]. While oyster production and consumption have been increasing in some regions [8,23], there are also areas where oysters are underutilized as a resource [24]. The underutilization of oysters in some regions may be attributed to the marketing of oysters, which is influenced by factors such as growth, mortality, quality, price [25], and existing sanitation programs (food safety) [26].…”
Section: Introductionmentioning
confidence: 99%